The Hyundai Ioniq 5 is the most popular vehicle in Iceland in September.
The Icelandic new light vehicle market freefalls again in September at -50.8% year-on-year to just 559 registrations. This way, the year-to-date tally is now off -40.7% to 8,210. Toyota (-24.3%) stays in first place in the brands ranking with 14% share, distancing Hyundai (+14.8%) which defies the market with a double digit year-on-year gain. Kia (-33%) drops to #3 ahead of Tesla (-83.8%) completely imploding. Land Rover (+91.7%) lodges the best performance in the entire market while Skoda (+7.7%) and Mazda (+4%) also manage an uptick in the remainder of the Top 10.
Model-wise, this month the Hyundai Ioniq 5 scores its first win with a splendid 7.9% share. The Tesla Model 3 is up 11 spots on August to #2 ahead of the Toyota RAV4 and Tesla Model Y. The Kia Niro rounds out the Top 5, with the Ford Explorer making its first appearance inside the Top 10 at #6.
Previous month: Iceland August 2024: Sales off -60.2%, Honda, BMW excel, Tesla down -84.9%
One year ago: Iceland September 2023: Tesla Model Y breaks share record again, Jeep places 2 models on podium
Full September 2024 Top 37 All brands and Top 25 models below.
Iceland September 2024 – brands:
| Pos | Brand | Sep-24 | % | /23 | Aug | 2024 | % | /23 | Pos | FY23 |
| 1 | Toyota | 78 | 14.0% | – 24.3% | 1 | 1,087 | 13.2% | – 55.2% | 2 | 2 |
| 2 | Hyundai | 70 | 12.5% | + 14.8% | 7 | 1,039 | 12.7% | + 47.2% | 3 | 6 |
| 3 | Kia | 59 | 10.6% | – 33.0% | 2 | 1,193 | 14.5% | – 29.3% | 1 | 3 |
| 4 | Tesla | 53 | 9.5% | – 83.8% | 3 | 349 | 4.3% | – 84.1% | 6 | 1 |
| 5 | Volvo | 29 | 5.2% | – 40.8% | 4 | 283 | 3.4% | – 30.0% | 10 | 7 |
| 6 | Skoda | 28 | 5.0% | + 7.7% | 5 | 432 | 5.3% | + 14.9% | 5 | 9 |
| 7 | Mazda | 26 | 4.7% | + 4.0% | 15 | 287 | 3.5% | – 36.9% | 9 | 8 |
| 8 | Land Rover | 23 | 4.1% | + 91.7% | 11 | 312 | 3.8% | + 2.3% | 8 | 11 |
| 9 | Ford | 18 | 3.2% | – 14.3% | 19 | 104 | 1.3% | – 58.6% | 17 | 12 |
| 10 | Mercedes | 15 | 2.7% | – 53.1% | 10 | 224 | 2.7% | – 37.3% | 11 | 10 |
| 11 | Volkswagen | 14 | 2.5% | – 57.6% | 9 | 188 | 2.3% | – 74.5% | 13 | 5 |
| 12 | Audi | 13 | 2.3% | – 27.8% | 17 | 65 | 0.8% | – 67.8% | 23 | 17 |
| 13 | BMW | 13 | 2.3% | – 58.1% | 8 | 127 | 1.5% | – 32.1% | 14 | 18 |
| 14 | BYD | 13 | 2.3% | + 62.5% | 12 | 86 | 1.0% | + 91.1% | 21 | 28 |
| 15 | Honda | 12 | 2.1% | – 20.0% | 6 | 103 | 1.3% | + 53.7% | 18 | 26 |
| 16 | Renault | 11 | 2.0% | – 38.9% | 21 | 110 | 1.3% | – 57.4% | 15 | 14 |
| 17 | Nissan | 10 | 1.8% | – 76.7% | 18 | 218 | 2.7% | + 8.5% | 12 | 16 |
| 18 | Polestar | 10 | 1.8% | – 60.0% | 24 | 54 | 0.7% | – 73.1% | 26 | 15 |
| 19 | MG | 8 | 1.4% | – 42.9% | 32 | 32 | 0.4% | – 78.8% | 31 | 21 |
| 20 | Subaru | 8 | 1.4% | – 63.6% | 29 | 90 | 1.1% | – 44.4% | 20 | 19 |
| 21 | Great Wall Motors | 7 | 1.3% | n/a | 31 | 11 | 0.1% | + 450.0% | 40 | 39 |
| 22 | Xpeng | 6 | 1.1% | new | – | 10 | 0.1% | new | 42 | – |
| 23 | Jeep | 5 | 0.9% | – 93.8% | 13 | 96 | 1.2% | – 44.8% | 19 | 22 |
| 24 | Lexus | 5 | 0.9% | – 64.3% | 14 | 55 | 0.7% | – 52.2% | 25 | 23 |
| 25 | Dacia | 4 | 0.7% | – 60.0% | 23 | 750 | 9.1% | – 29.9% | 4 | 4 |
| 26 | Opel | 3 | 0.5% | – 82.4% | 25 | 27 | 0.3% | – 78.2% | 32 | 24 |
| 27 | Smart | 3 | 0.5% | – 40.0% | – | 44 | 0.5% | + 18.9% | 27 | 27 |
| 28 | Suzuki | 3 | 0.5% | – 62.5% | 34 | 323 | 3.9% | + 2.9% | 7 | 13 |
| 29 | Etrusco | 2 | 0.4% | n /a | – | 18 | 0.2% | + 125.0% | 35 | 42 |
| 30 | FAW Hongqi | 2 | 0.4% | – 33.3% | – | 4 | 0.0% | – 85.2% | 48 | 33 |
| 31 | Peugeot | 2 | 0.4% | – 80.0% | 16 | 64 | 0.8% | – 67.2% | 24 | 20 |
| 32 | Benimar | 1 | 0.2% | n/a | 27 | 33 | 0.4% | + 371.4% | 30 | 44 |
| 33 | Capron | 1 | 0.2% | n/a | 20 | 37 | 0.5% | + 362.5% | 28 | 41 |
| 34 | Ineos | 1 | 0.2% | + 0.0% | – | 12 | 0.1% | + 200.0% | 38 | 46 |
| 35 | Jaguar | 1 | 0.2% | – 50.0% | – | 8 | 0.1% | – 33.3% | 43 | 37 |
| 36 | Mini | 1 | 0.2% | n/a | – | 8 | 0.1% | – 20.0% | 44 | 38 |
| 37 | Ssangyong/KG Mobility | 1 | 0.2% | + 0.0% | 28 | 107 | 1.3% | + 463.2% | 16 | 36 |
Iceland September 2024 – models:
| Pos | Model | Sep-24 | % | Aug | 2024 | % | /23 | Pos | FY23 |
| 1 | Hyundai Ioniq 5 | 44 | 7.9% | n/a | 76 | 0.9% | – 39.2% | 27 | 22 |
| 2 | Tesla Model 3 | 33 | 5.9% | 13 | 77 | 0.9% | – 45.0% | 26 | 14 |
| 3 | Toyota RAV4 | 31 | 5.5% | 2 | 327 | 4.0% | – 41.4% | 3 | 4 |
| 4 | Tesla Model Y | 19 | 3.4% | 1 | 269 | 3.3% | – 86.7% | 4 | 1 |
| 5 | Kia Niro | 17 | 3.0% | 17 | 81 | 1.0% | – 62.5% | 23 | 10 |
| 6 | Ford Explorer | 14 | 2.5% | n/a | 17 | 0.2% | – 15.0% | 93 | n/a |
| 7 | Kia EV6 | 13 | 2.3% | 12 | 59 | 0.7% | – 60.9% | 34 | 16 |
| 8 | Hyundai Kona | 12 | 2.1% | n/a | 49 | 0.6% | – 58.1% | 45 | 15 |
| 9 | Kia Sportage | 12 | 2.1% | 18 | 364 | 4.4% | – 19.8% | 2 | 6 |
| 10 | Kia Sorento | 11 | 2.0% | 8 | 188 | 2.3% | + 18.2% | 8 | 18 |
| 11 | Land Rover Defender | 11 | 2.0% | 19 | 130 | 1.6% | – 14.5% | 15 | 21 |
| 12 | Mazda CX-5 | 11 | 2.0% | n/a | 58 | 0.7% | – 51.7% | 36 | 32 |
| 13 | Mazda2 | 11 | 2.0% | n/a | 79 | 1.0% | – 21.8% | 24 | 42 |
| 14 | Skoda Octavia | 11 | 2.0% | 20 | 174 | 2.1% | + 270.2% | 11 | 64 |
| 15 | Hyundai Tucson | 10 | 1.8% | 7 | 224 | 2.7% | + 52.4% | 7 | 20 |
| 16 | Skoda Kodiaq | 9 | 1.6% | 9 | 127 | 1.5% | + 15.5% | 16 | 34 |
| 17 | Toyota Yaris | 9 | 1.6% | 5 | 186 | 2.3% | – 59.0% | 9 | 7 |
| 18 | Audi Q4 | 8 | 1.4% | n/a | 26 | 0.3% | – 44.7% | 67 | 48 |
| 19 | Toyota C-HR | 8 | 1.4% | n/a | 77 | 0.9% | + 45.3% | 25 | n/a |
| 20 | BYD Seal U | 7 | 1.3% | n/a | 35 | 0.4% | new | 58 | – |
| 21 | Ora Funky Cat | 7 | 1.3% | n/a | 11 | 0.1% | + 10.0% | 116 | n/a |
| 22 | Toyota Corolla | 7 | 1.3% | 21 | 91 | 1.1% | – 61.3% | 21 | 12 |
| 23 | Toyota Highlander | 7 | 1.3% | n/a | 45 | 0.5% | + 4.7% | 47 | n/a |
| 24 | Toyota Land Cruiser Prado | 7 | 1.3% | 6 | 155 | 1.9% | – 66.1% | 13 | 5 |
| 25 | Volvo EX30 | 7 | 1.3% | 3 | 65 | 0.8% | new | 32 | – |
Source: Manufacturers
