Toyota is the most popular carmaker in Italy in November.
It’s a fourth consecutive month of decline for the Italian new car market in November at -10.8% year-on-year to 124,251 units. This way, the year-to-date tally tilts into negative territory at -0.2% to 1,452,973. This is -18.2% below pre-pandemic 2019. Private sales drop -6.5% to 75,179 and 59.8% share vs. 56.7% a year ago, self registrations edge down -0.7% to 15,035, long term leases sink -25.3% to 25,903 and short term rentals fall -25.8% to just 1,638. Year-to-date, private sales advance 4% to 851,003 and 57.9% share vs. 55.4% over the same period in 2023, self registrations are up 12.1% to 166,318 but long term leases drop -19% to 292,460 while short term rentals surge 25.1% to 76,706.
Petrol sales are off -12.1% to 34,497 and 27.4% share vs. 27.7% a year ago, diesel is down -23.7% to 15,886 and LPG down -18.8% to 11,319. In contrast HEVs (-0.4%) are stable at 53,551, including 17,729 full hybrid (+9.5%) and 35,822 mild hybrids (-4.6%). PHEVs sales freefall -31.8% to 3,944. Finally EVs struggle at -16.9% to 6,613 and 5.3% share vs. 5.6% in November 2023. Year-to-date, petrol is up 3.1% to 427,533, diesel down -22.8% to 204,546, LPG up 2.3% to 137,757, HEV up 10.2% to 589,946 including 171,992 full hybrids (+17.9%) and 417,954 mild hybrids (+7.3%), PHEVs drop -25.4% to 49,014 and EVs edge up 0.6% to 60,117 and 4.1% share vs. 4% over the same period in 2023.
First Top 50 finish at home for the Alfa Romeo Junior, directly at #29.
For the fourth month in a row, Fiat isn’t the best-seller at home, ranking #3 with just 7.1% share which is its 2nd lowest ever after the 6.9% hit last August. This month and for the 2nd time ever after last August, Toyota (+10.8%) is the most popular carmaker in the country with 9% share, a new record eclipsing its previous best of 8.6% reached last August. Volkswagen (+17.4%) follows in 2nd place and in great shape year-on-year. Only 16 sales below Fiat, Dacia (-2.2%) points its bonnet in 4th position with 7.1% share ahead of sister brand Renault (-2%) at 5.8%. Peugeot (+11.2%) and BMW (+4.3%) also defy the negative market in the remainder of the Top 10. Further down, Cupra is up 16.4%, Volvo up 13.6% and Tesla off -70.2%.
Over in the models charts, the Fiat Panda (-40.9%) stays on course despite a mediocre year-on-year evolution. The Dacia Sandero (+11%) defies the negative market to remain in 2nd place overall. The Citroen C3 (+36.2%) finally benefits from the new generation and climbs back up 12 spots on last month to #3. The Jeep Avenger (+16.4%) is toppled to #4 but remains #3 year-to-date. Outstanding result for the Toyota Yaris (+120.1%) overtaking its sibling the Yaris Cross (-2.6%). The rest of the Top 10 all post positive results: the Peugeot 208 (+67.7%) is the most dynamic followed by the VW T-Roc (+34%), Renault Captur (+16%) and Clio (+5.6%). The Toyota C-HR (+24.5%) lodges a second ever Top 20 finish at #19 while the Dacia Spring (+195.9%) rallies back up to #20, its highest ranking since October 2021. The new Alfa Romeo Junior makes its entrance inside its home Top 50 directly at #29.
Previous month: Italy October 2024: Fiat not #1 for third straight month
One year ago: Italy November 2023: Market up 16.2%, Nissan Qashqai at highest in close to 10 years
Full November 2024 Top 51 All brands and Top 50 models below.
Italy November 2024 – brands:
| Pos | Brand | Nov-24 | % | /23 | Oct | 2024 | % | /23 | Pos | FY23 |
| 1 | Toyota | 11,170 | 9.0% | + 10.8% | 2 | 113,655 | 7.8% | + 24.2% | 2 | 3 |
| 2 | Volkswagen | 10,681 | 8.6% | + 17.4% | 1 | 111,019 | 7.6% | – 0.9% | 3 | 2 |
| 3 | Fiat | 8,794 | 7.1% | – 41.7% | 3 | 137,672 | 9.5% | – 16.1% | 1 | 1 |
| 4 | Dacia | 8,778 | 7.1% | – 2.2% | 4 | 90,781 | 6.2% | + 11.3% | 4 | 4 |
| 5 | Renault | 7,207 | 5.8% | – 2.0% | 5 | 80,615 | 5.5% | + 11.0% | 5 | 6 |
| 6 | BMW | 6,447 | 5.2% | + 4.3% | 7 | 66,321 | 4.6% | + 19.8% | 7 | 10 |
| 7 | Peugeot | 5,987 | 4.8% | + 11.2% | 6 | 73,217 | 5.0% | – 2.4% | 6 | 7 |
| 8 | Ford | 5,466 | 4.4% | – 14.1% | 9 | 64,503 | 4.4% | – 15.6% | 8 | 5 |
| 9 | Audi | 5,276 | 4.2% | – 6.9% | 10 | 64,433 | 4.4% | + 2.5% | 9 | 9 |
| 10 | Jeep | 4,978 | 4.0% | – 14.7% | 8 | 64,403 | 4.4% | – 4.6% | 10 | 8 |
| 11 | Citroen | 4,629 | 3.7% | + 7.7% | 18 | 52,955 | 3.6% | + 7.5% | 11 | 11 |
| 12 | Mercedes | 4,422 | 3.6% | – 10.6% | 11 | 47,302 | 3.3% | – 0.4% | 12 | 12 |
| 13 | Hyundai | 4,155 | 3.3% | – 10.6% | 12 | 46,501 | 3.2% | + 3.7% | 13 | 13 |
| 14 | Kia | 3,794 | 3.1% | – 1.3% | 13 | 44,939 | 3.1% | + 1.9% | 14 | 14 |
| 15 | Skoda | 3,362 | 2.7% | + 3.3% | 15 | 34,820 | 2.4% | + 11.2% | 18 | 19 |
| 16 | MG | 3,185 | 2.6% | + 3.4% | 16 | 36,466 | 2.5% | + 35.3% | 16 | 20 |
| 17 | Suzuki | 2,801 | 2.3% | – 5.2% | 17 | 34,927 | 2.4% | + 6.6% | 17 | 18 |
| 18 | Opel | 2,664 | 2.1% | – 11.9% | 14 | 41,719 | 2.9% | – 1.0% | 15 | 16 |
| 19 | Alfa Romeo | 2,479 | 2.0% | – 9.1% | 20 | 20,884 | 1.4% | – 17.4% | 21 | 21 |
| 20 | Nissan | 2,419 | 1.9% | – 44.6% | 19 | 32,505 | 2.2% | – 5.5% | 19 | 17 |
| 21 | DR Motor | 1,767 | 1.4% | – 27.2% | 21 | 17,232 | 1.2% | – 26.6% | 23 | 22 |
| 22 | Cupra | 1,593 | 1.3% | + 16.4% | 24 | 15,156 | 1.0% | – 2.6% | 24 | 24 |
| 23 | Volvo | 1,392 | 1.1% | + 13.6% | 22 | 17,703 | 1.2% | + 13.7% | 22 | 25 |
| 24 | Mazda | 1,215 | 1.0% | – 5.8% | 23 | 13,150 | 0.9% | – 7.8% | 26 | 27 |
| 25 | Mini | 1,073 | 0.9% | – 34.5% | 25 | 11,463 | 0.8% | – 34.1% | 27 | 23 |
| 26 | Lancia | 812 | 0.7% | – 79.7% | 27 | 31,539 | 2.2% | – 24.7% | 20 | 15 |
| 27 | Tesla | 808 | 0.7% | – 70.2% | 34 | 14,288 | 1.0% | – 8.7% | 25 | 26 |
| 28 | Land Rover | 753 | 0.6% | – 20.1% | 32 | 8,888 | 0.6% | – 9.4% | 29 | 29 |
| 29 | EVO | 673 | 0.5% | – 24.3% | 29 | 6,073 | 0.4% | – 6.7% | 32 | 31 |
| 30 | Seat | 663 | 0.5% | – 54.6% | 28 | 10,885 | 0.7% | – 10.0% | 28 | 28 |
| 31 | Honda | 661 | 0.5% | – 24.2% | 30 | 6,986 | 0.5% | + 8.6% | 31 | 33 |
| 32 | Porsche | 619 | 0.5% | + 0.5% | 26 | 7,592 | 0.5% | + 6.7% | 30 | 30 |
| 33 | Lexus | 618 | 0.5% | + 85.0% | 31 | 5,613 | 0.4% | + 61.0% | 33 | 36 |
| 34 | BYD | 556 | 0.4% | + 1058.3% | 33 | 2,137 | 0.1% | + 1149.7% | 37 | n/a |
| 35 | Omoda+Jaecoo | 455 | 0.4% | new | 36 | 1,972 | 0.1% | new | 39 | n/a |
| 36 | DS | 439 | 0.4% | – 3.7% | 35 | 4,928 | 0.3% | – 26.2% | 34 | 32 |
| 37 | Subaru | 254 | 0.2% | + 1.2% | 38 | 1,542 | 0.1% | – 37.2% | 40 | 38 |
| 38 | Mitsubishi | 192 | 0.2% | + 380.0% | 37 | 3,040 | 0.2% | + 197.5% | 35 | 40 |
| 39 | Smart | 157 | 0.1% | – 73.8% | 41 | 2,699 | 0.2% | – 43.2% | 36 | 34 |
| 40 | EMC | 126 | 0.1% | + 7.7% | 40 | 1,210 | 0.1% | + 51.8% | 41 | n/a |
| 41 | Maserati | 111 | 0.1% | – 59.3% | 39 | 2,122 | 0.1% | – 41.8% | 38 | 35 |
| 42 | Sportequipe | 72 | 0.1% | – 16.3% | 47 | 854 | 0.1% | + 99.1% | 44 | n/a |
| 43 | Polestar | 57 | 0.0% | + 103.6% | 48 | 291 | 0.0% | – 65.1% | 49 | 41 |
| 44 | Ferrari | 47 | 0.0% | + 46.9% | 42 | 736 | 0.1% | + 19.3% | 45 | 43 |
| 45 | Lynk & Co | 39 | 0.0% | – 78.3% | 45 | 979 | 0.1% | – 72.4% | 42 | 37 |
| 46 | Jaguar | 39 | 0.0% | – 65.5% | 44 | 871 | 0.1% | – 49.1% | 43 | 39 |
| 47 | SsangYong | 25 | 0.0% | + 0.0% | 49 | 452 | 0.0% | + 48.2% | 47 | 45 |
| 48 | Lamborghini | 24 | 0.0% | – 4.0% | 43 | 474 | 0.0% | + 33.9% | 46 | 44 |
| 49 | Lotus | 21 | 0.0% | + 0.0% | 46 | 328 | 0.0% | + 160.3% | 48 | 46 |
| 50 | Mahindra | 18 | 0.0% | – 37.9% | 50 | 211 | 0.0% | – 66.7% | 50 | 42 |
| 51 | Aston Martin | 8 | 0.0% | – 33.3% | 51 | 94 | 0.0% | – 5.1% | 51 | 47 |
| – | Others | 270 | 0.2% | + 1.1% | – | 1,828 | 0.1% | – 1.6% | – | – |
Italy November 2024 – models:
| Pos | Model | Nov-24 | % | /23 | Oct | 2024 | % | /23 | Pos | FY23 |
| 1 | Fiat Panda | 6,645 | 5.3% | – 40.9% | 1 | 95,386 | 6.6% | – 0.3% | 1 | 1 |
| 2 | Dacia Sandero | 5,402 | 4.3% | + 11.0% | 2 | 57,103 | 3.9% | + 23.8% | 2 | 2 |
| 3 | Citroen C3 | 3,991 | 3.2% | + 36.2% | 15 | 35,658 | 2.5% | + 25.8% | 4 | 8 |
| 4 | Jeep Avenger | 3,830 | 3.1% | + 16.4% | 3 | 38,544 | 2.7% | + 87.8% | 3 | 18 |
| 5 | Toyota Yaris | 3,418 | 2.8% | + 120.1% | 7 | 29,929 | 2.1% | + 39.5% | 8 | 16 |
| 6 | Toyota Yaris Cross | 3,099 | 2.5% | – 2.6% | 4 | 34,532 | 2.4% | + 6.6% | 5 | 4 |
| 7 | Peugeot 208 | 3,065 | 2.5% | + 67.7% | 5 | 29,874 | 2.1% | + 32.1% | 9 | 14 |
| 8 | VW T-Roc | 3,004 | 2.4% | + 34.0% | 16 | 28,248 | 1.9% | – 4.2% | 11 | 6 |
| 9 | Renault Captur | 2,729 | 2.2% | + 16.0% | 11 | 29,479 | 2.0% | + 5.5% | 10 | 7 |
| 10 | Renault Clio | 2,643 | 2.1% | + 5.6% | 6 | 33,231 | 2.3% | + 47.9% | 6 | 13 |
| 11 | MG ZS | 2,464 | 2.0% | + 5.4% | 19 | 25,181 | 1.7% | + 39.7% | 14 | 22 |
| 12 | Ford Puma | 2,451 | 2.0% | – 17.5% | 10 | 26,396 | 1.8% | – 7.6% | 12 | 9 |
| 13 | VW Tiguan | 2,300 | 1.9% | + 99.8% | 12 | 18,406 | 1.3% | + 21.7% | 21 | 28 |
| 14 | VW T-Cross | 2,172 | 1.7% | + 2.5% | 9 | 22,110 | 1.5% | + 9.9% | 16 | 20 |
| 15 | BMW X1 | 2,053 | 1.7% | – 3.9% | 18 | 19,476 | 1.3% | + 42.7% | 20 | 32 |
| 16 | Opel Corsa | 1,895 | 1.5% | + 9.0% | 8 | 25,006 | 1.7% | + 14.4% | 15 | 17 |
| 17 | Toyota Aygo X | 1,783 | 1.4% | – 31.0% | 17 | 19,852 | 1.4% | + 38.0% | 19 | 30 |
| 18 | Kia Sportage | 1,722 | 1.4% | – 5.4% | 13 | 21,072 | 1.5% | + 13.8% | 18 | 23 |
| 19 | Toyota C-HR | 1,567 | 1.3% | + 24.5% | 22 | 14,629 | 1.0% | + 68.5% | 26 | n/a |
| 20 | Dacia Spring | 1,506 | 1.2% | + 195.9% | n/a | 2,970 | 0.2% | + 41.4% | n/a | n/a |
| 21 | Peugeot 2008 | 1,473 | 1.2% | – 27.0% | 21 | 22,013 | 1.5% | + 2.7% | 17 | 15 |
| 22 | VW Golf | 1,462 | 1.2% | + 279.7% | 20 | 11,718 | 0.8% | + 21.5% | 34 | 45 |
| 23 | Hyundai Tucson | 1,440 | 1.2% | + 30.0% | 31 | 11,143 | 0.8% | – 16.3% | 37 | 34 |
| 24 | Dacia Duster | 1,429 | 1.2% | – 54.2% | 14 | 26,199 | 1.8% | – 8.9% | 13 | 10 |
| 25 | Audi Q3 | 1,194 | 1.0% | + 11.9% | 28 | 16,620 | 1.1% | + 12.9% | 24 | 31 |
| 26 | Hyundai i10 | 1,167 | 0.9% | – 24.7% | 23 | 14,714 | 1.0% | + 10.8% | 25 | 33 |
| 27 | Kia Picanto | 1,149 | 0.9% | + 37.6% | 29 | 11,760 | 0.8% | + 6.8% | 33 | 39 |
| 28 | Nissan Qashqai | 1,146 | 0.9% | – 60.5% | 39 | 17,211 | 1.2% | – 12.1% | 22 | 21 |
| 29 | Alfa Romeo Junior | 1,104 | 0.9% | new | n/a | n/a | n/a | new | n/a | – |
| 30 | Mercedes GLA | 1,088 | 0.9% | – 22.9% | 24 | 12,220 | 0.8% | + 11.0% | 32 | 37 |
| 31 | DR 5.0 | 1,044 | 0.8% | n/a | 44 | 8,723 | 0.6% | n/a | 49 | n/a |
| 32 | Suzuki Swift | 1,004 | 0.8% | + 69.3% | 35 | 9,341 | 0.6% | + 26.1% | 45 | n/a |
| 33 | Fiat 600 | 993 | 0.8% | n/a | 26 | n/a | n/a | n/a | n/a | n/a |
| 34 | Ford Focus | 963 | 0.8% | – 16.6% | 34 | 10,981 | 0.8% | – 27.7% | 39 | 29 |
| 35 | Nissan Juke | 948 | 0.8% | – 22.9% | 30 | 11,091 | 0.8% | + 10.0% | 38 | 40 |
| 36 | Renault Austral | 941 | 0.8% | – 19.2% | 50 | n/a | n/a | n/a | n/a | 46 |
| 37 | Ford Tourneo Courier | 917 | 0.7% | new | 43 | 7,960 | 0.5% | new | n/a | n/a |
| 38 | Ford Kuga | 902 | 0.7% | – 27.6% | 25 | 12,351 | 0.9% | – 25.8% | 31 | 27 |
| 39 | Alfa Romeo Tonale | 877 | 0.7% | – 55.5% | 40 | 13,387 | 0.9% | – 25.0% | 28 | 25 |
| 40 | Skoda Fabia | 877 | 0.7% | + 34.3% | 37 | 8,886 | 0.6% | n/a | 48 | n/a |
| 41 | Skoda Kamiq | 820 | 0.7% | + 1.9% | 46 | 8,966 | 0.6% | n/a | 47 | n/a |
| 42 | BMW Serie 1 | 813 | 0.7% | + 46.8% | 38 | 7,464 | 0.5% | – 12.5% | n/a | n/a |
| 43 | Lancia Ypsilon | 811 | 0.7% | – 79.7% | n/a | 31,533 | 2.2% | – 24.7% | 7 | 3 |
| 44 | Audi A3 | 805 | 0.6% | – 31.8% | 47 | 11,225 | 0.8% | + 5.7% | 36 | 41 |
| 45 | Suzuki Vitara | 801 | 0.6% | + 23.8% | 36 | 10,157 | 0.7% | + 14.4% | 41 | 50 |
| 46 | BMW X3 | 790 | 0.6% | – 30.9% | n/a | 6,647 | 0.5% | – 7.8% | n/a | n/a |
| 47 | Audi A1 | 780 | 0.6% | + 10.3% | n/a | n/a | n/a | n/a | n/a | 47 |
| 48 | Cupra Formentor | 758 | 0.6% | – 16.2% | 49 | 9,384 | 0.6% | – 20.7% | 43 | 36 |
| 49 | Peugeot 3008 | 733 | 0.6% | – 29.6% | 41 | 10,612 | 0.7% | – 43.1% | 40 | 24 |
| 50 | Volvo XC40 | 698 | 0.6% | n/a | 45 | 7,605 | 0.5% | + 15.7% | n/a | n/a |
| n/a | VW Polo | 666 | 0.5% | – 55.5% | 27 | 12,527 | 0.9% | – 25.4% | 30 | 26 |
| n/a | Jeep Compass | 632 | 0.5% | – 57.7% | 42 | 13,557 | 0.9% | – 35.3% | 27 | 19 |
| n/a | Hyundai i20 | 615 | 0.5% | – 22.4% | 32 | 10,097 | 0.7% | n/a | 42 | n/a |
| n/a | Tesla Model Y | 552 | 0.4% | – 21.5% | n/a | 6,733 | 0.5% | – 16.0% | n/a | n/a |
| n/a | Suzuki Ignis | 544 | 0.4% | – 55.3% | 48 | 9,371 | 0.6% | – 7.9% | 44 | 43 |
| n/a | Jeep Renegade | 528 | 0.4% | – 57.6% | n/a | 13,049 | 0.9% | – 53.3% | 29 | 11 |
| n/a | VW Taigo | 509 | 0.4% | – 27.4% | n/a | 8,696 | 0.6% | – 0.7% | 50 | 49 |
| n/a | Tesla Model 3 | 228 | 0.2% | – 88.3% | n/a | 7,294 | 0.5% | + 3.8% | n/a | n/a |
| n/a | Fiat 500 | 204 | 0.2% | – 85.5% | n/a | 16,928 | 1.2% | – 46.5% | 23 | 5 |
| n/a | Fiat 500X | 21 | 0.0% | – 98.7% | n/a | 11,236 | 0.8% | – 57.3% | 35 | 12 |
| n/a | Citroen C3 Aircross | 13 | 0.0% | – 98.8% | n/a | 9,218 | 0.6% | – 25.9% | 46 | 35 |
Source: UNRAE
