Denmark January 2025: Toyota bZ4X secures first win in the world

The Toyota bZ4X is the best-selling vehicle in Denmark in January.

The Danish new car market rallies back up 22.4% year-on-year on a weak year-ago result to 10,834 sales. Volkswagen shoots up 305.8% to 18.8% share vs. 11.6% over the Full Year 2024, whereas Toyota (-3.5%) is down year-on-year but still holds 11.4% of the market vs. 7.7% over FY2024. Mercedes (+145.1%), Hyundai (+48.1%) and to a lesser extent Skoda (+25.9%) also beat the market below. Kia (+232.3%) reaches 5% share vs. 2.7% over FY2024 while Cupra (+345.7%) simply charges to a record #8 and 4.8% share. Renault (+89.1%) and BMW (+73.9%) also impress further down. Tesla is down -41.4% to #11.

Over in the models ranking, the Toyota bZ4X (+296%) storms into pole position with 6.4% share vs. 1% over the Full Year 2024. Its previous best ranking was #10 in May 2024. This is the first time anywhere in the world when the bZ4X is #1. The VW ID.4 (+819.3%) and ID.3 (+1715%) complete the podium with surreal year-on-year gains. The Skoda Enyaq (+80.7%) and the new Cupra Tavascan, up 35 spots to a world record #5, follow just as the freefalling Tesla Model Y (-41.5%) ensures the Top 6 is entirely composed of BEVs. The VW ID.Buzz (+1147.4%) breaks into the Top 10 at #8 and the new Kia EV3 repeats at #11.

Previous post: Denmark Full Year 2024: Volkswagen back to #1 brand, Tesla Model Y and VW ID.4 on top

One year ago: Denmark January 2024: Tesla Model Y scores 6th straight win in troubled market

Full January 2025 Top 45 All brands and Top 214 All models below.

Denmark January 2025 – brands:

Pos	Brand	Jan-25	%	/24	Dec	FY24
1	Volkswagen	2,037	18.8%	+ 305.8%	3	1
2	Toyota	1,231	11.4%	– 3.5%	6	3
3	Hyundai	582	5.4%	+ 48.1%	14	13
4	Audi	555	5.1%	+ 10.6%	5	5
5	Mercedes	554	5.1%	+ 145.1%	4	4
6	Skoda	549	5.1%	+ 25.9%	7	7
7	Kia	545	5.0%	+ 232.3%	9	14
8	Cupra	517	4.8%	+ 345.7%	10	15
9	Renault	467	4.3%	+ 89.1%	8	9
10	BMW	447	4.1%	+ 73.9%	2	6
11	Tesla	447	4.1%	– 41.4%	1	2
12	Nissan	431	4.0%	+ 29.8%	12	12
13	Peugeot	370	3.4%	– 59.1%	17	8
14	Suzuki	321	3.0%	+ 28.4%	21	17
15	Ford	282	2.6%	+ 22.1%	11	11
16	Seat	244	2.3%	+ 125.9%	19	23
17	Opel	182	1.7%	– 44.5%	25	21
18	Volvo	182	1.7%	– 37.2%	15	10
19	Xpeng	176	1.6%	+ 93.4%	13	19
20	Polestar	139	1.3%	+ 152.7%	18	22
21	Mazda	71	0.7%	– 69.7%	20	18
22	Lexus	69	0.6%	+ 590.0%	29	31
23	MG	68	0.6%	+ 70.0%	27	24
24	Mini	64	0.6%	+ 8.5%	23	25
25	Porsche	60	0.6%	+ 71.4%	22	29
26	BYD	52	0.5%	– 48.0%	16	20
27	Dacia	42	0.4%	– 20.8%	24	28
28	Citroen	36	0.3%	– 92.7%	26	16
29	Honda	29	0.3%	– 19.4%	30	27
30	Subaru	21	0.2%	+ 90.9%	46	37
31	Alfa Romeo	13	0.1%	+ 550.0%	35	45
32	Navor	12	0.1%	new	–	–
33	Man	9	0.1%	– 43.8%	37	39
34	Fisker	7	0.1%	+ 16.7%	34	34
35	Fiat	4	0.0%	– 97.5%	31	26
36	Jeep	3	0.0%	– 50.0%	28	40
37	Land Rover	3	0.0%	– 40.0%	32	38
38	Lotus	3	0.0%	n/a	–	43
39	Hongqi	2	0.0%	– 75.0%	36	30
40	Jia Ji	2	0.0%	n/a	41	46
41	KGM	2	0.0%	n/a	38	42
42	Can-am	1	0.0%	n/a	–	64
43	Hisun	1	0.0%	– 50.0%	49	51
44	Maserati	1	0.0%	n/a	42	47
45	Maxus	1	0.0%	– 97.6%	33	36

Denmark January 2025 – models:

Pos	Model	Jan-25	%	/24	Dec	FY24
1	Toyota bZ4X	689	6.4%	+ 296.0%	86	24
2	VW ID.4	524	4.8%	+ 819.3%	8	2
3	VW ID.3	363	3.4%	+ 1715.0%	16	8
4	Skoda Enyaq	338	3.1%	+ 80.7%	3	3
5	Cupra Tavascan	301	2.8%	new	40	120
6	Tesla Model Y	278	2.6%	– 41.5%	1	1
7	VW T-Roc	248	2.3%	+ 150.5%	10	7
8	VW ID.Buzz	237	2.2%	+ 1147.4%	26	85
9	Audi Q4 e-Tron	192	1.8%	– 21.6%	4	5
10	Toyota Aygo X	185	1.7%	– 52.3%	21	15
11	Kia EV3	185	1.7%	new	11	90
12	Cupra Born	181	1.7%	+ 376.3%	55	40
13	Toyota Yaris Cross	176	1.6%	– 29.3%	18	19
14	Renault Clio	169	1.6%	+ 156.1%	53	30
15	Tesla Model 3	167	1.5%	– 41.6%	6	4
16	Nissan Ariya	167	1.5%	+ 15.2%	20	20
17	BMW ix1	166	1.5%	+ 591.7%	15	38
18	Hyundai Ioniq 5	165	1.5%	+ 236.7%	65	64
19	Hyundai Kona	160	1.5%	+ 24.0%	67	39
20	Kia Niro	159	1.5%	+ 2550.0%	31	35
21	Peugeot 3008	158	1.5%	+ 163.3%	115	34
22	Nissan Qashqai	155	1.4%	– 1.9%	30	10
23	VW T-Cross	155	1.4%	+ 101.3%	124	76
24	Suzuki Swift	150	1.4%	+ 154.2%	58	32
25	Renault Scenic	148	1.4%	new	5	27
26	VW ID.7	144	1.3%	+ 269.2%	14	21
27	Xpeng G6	138	1.3%	new	17	43
28	Peugeot 5008	134	1.2%	+ 252.6%	79	53
29	Mercedes EQA	134	1.2%	+ 509.1%	13	12
30	Audi Q2	119	1.1%	– 5.6%	23	17
31	Audi Q6 e-tron	109	1.0%	new	9	56
32	Mercedes EQE	104	1.0%	+ 642.9%	37	58
33	Ford Explorer	104	1.0%	new	28	25
34	Volvo EX40	104	1.0%	new	39	48
35	VW Multivan	100	0.9%	+ 9900.0%	132	108
36	Audi A5	97	0.9%	+ 1285.7%	127	131
37	Mercedes EQB	95	0.9%	+ 196.9%	19	22
38	Suzuki Vitara	90	0.8%	+ 13.9%	140	97
39	Ford Transit/Tourneo Custom	88	0.8%	+ 282.6%	73	102
40	Polestar 2	87	0.8%	+ 58.2%	44	36
41	VW Touran	86	0.8%	+ 3.6%	150	80
42	Kia EV6	86	0.8%	+ 309.5%	85	66
43	Skoda Octavia	82	0.8%	+ 0.0%	34	46
44	Cupra Terramar	82	0.8%	new	68	175
45	Nissan Juke	75	0.7%	+ 275.0%	100	92
46	VW ID.5	74	0.7%	+ 516.7%	60	49
47	Hyundai i10	68	0.6%	+ 119.4%	84	63
48	Peugeot 2008	67	0.6%	– 74.7%	69	16
49	Hyundai i20	66	0.6%	– 22.4%	92	67
50	VW Polo	66	0.6%	+ 34.7%	74	33
51	Cupra Formentor	65	0.6%	+ 6.6%	7	26
52	Suzuki Ignis	58	0.5%	– 19.4%	101	73
53	Ford Capri	58	0.5%	new	98	157
54	Opel Corsa	57	0.5%	– 67.6%	106	29
55	BMW i4	56	0.5%	+ 30.2%	24	59
56	BMW i5	53	0.5%	+ 3.9%	12	31
57	Toyota Corolla Cross	52	0.5%	– 24.6%	45	41
58	Renault Megane E-Tech	51	0.5%	– 17.7%	27	18
59	BMW 3 Series	51	0.5%	+ 155.0%	2	9
60	Porsche Macan	51	0.5%	n/a	49	114
61	Toyota Yaris	48	0.4%	– 79.7%	25	14
62	Hyundai Tucson	48	0.4%	+ 100.0%	119	106
63	Seat Arona	47	0.4%	+ 1466.7%	61	113
64	Renault Austral	46	0.4%	– 14.8%	75	44
65	Seat Ibiza	45	0.4%	+ 2.3%	80	65
66	Kia Picanto	44	0.4%	– 38.9%	90	75
67	Opel Grandland X	43	0.4%	+ 2050.0%	–	250
68	Polestar 4	42	0.4%	new	42	104
69	Lexus NX	41	0.4%	+ 1266.7%	113	171
70	Opel Crossland X	40	0.4%	– 49.4%	197	107
71	Cupra Leon	40	0.4%	+ 135.3%	111	93
72	Skoda Elroq	39	0.4%	new	–	–
73	Xpeng G9	38	0.4%	– 55.8%	51	45
74	Mazda2	37	0.3%	– 63.4%	120	50
75	Mercedes A Class	37	0.3%	+ 311.1%	41	42
76	Mercedes GLB	36	0.3%	+ 350.0%	64	69
77	Hyundai Ioniq 6	35	0.3%	– 10.3%	93	101
78	Nissan X-Trail	34	0.3%	+ 385.7%	78	109
79	BMW ix2	34	0.3%	new	63	117
80	MG 3	33	0.3%	new	192	224
81	Citroen C3	32	0.3%	– 91.6%	89	13
82	Toyota Corolla	29	0.3%	– 34.1%	70	70
83	Mercedes GLA	28	0.3%	+ 300.0%	62	89
84	MG ZS	28	0.3%	+ 833.3%	218	161
85	MG 4	27	0.2%	– 22.9%	139	87
86	Mercedes Sprinter	27	0.2%	– 20.6%	144	122
87	Dacia Sandero	27	0.2%	+ 285.7%	54	110
88	Skoda Kamiq	25	0.2%	– 64.3%	97	51
89	Renault Captur	25	0.2%	– 60.3%	47	79
90	Kia Ceed	25	0.2%	– 35.9%	151	88
91	Renault R5	25	0.2%	new	–	–
92	Lexus LBX	24	0.2%	new	224	205
93	Mercedes GLC	23	0.2%	+ 475.0%	29	103
94	Audi A6	22	0.2%	+ 214.3%	175	147
95	BYD Dolphin	21	0.2%	– 62.5%	33	37
96	Volvo EX30	21	0.2%	– 46.2%	83	11
97	Mercedes C Class	21	0.2%	– 19.2%	57	23
98	Volvo EC40	21	0.2%	new	103	169
99	Hyundai Inster	21	0.2%	new	–	–
100	Suzuki SX4	20	0.2%	– 28.6%	133	124
101	Skoda Karoq	20	0.2%	+ 53.8%	116	112
102	Toyota Proace/Verso	20	0.2%	+ 100.0%	153	165
103	Ford Kuga	19	0.2%	– 69.4%	32	28
104	BMW 1 Series	19	0.2%	+ 26.7%	36	61
105	BMW ix3	19	0.2%	+ 137.5%	48	72
106	Opel Mokka	18	0.2%	– 60.0%	141	119
107	Mini Countryman	17	0.2%	+ 112.5%	81	125
108	BYD Seal U	17	0.2%	new	88	118
109	Mini Aceman	17	0.2%	new	–	–
110	Toyota C-HR	16	0.1%	– 42.9%	22	52
111	Toyota RAV4	15	0.1%	– 78.9%	52	68
112	Mercedes EQE SUV	15	0.1%	+ 0.0%	50	81
113	VW Passat	15	0.1%	+ 25.0%	72	74
114	Kia Sportage	15	0.1%	+ 36.4%	187	150
115	Audi A3	15	0.1%	+ 114.3%	66	62
116	Skoda Fabia	14	0.1%	– 62.2%	109	77
117	Dacia Jogger	14	0.1%	– 51.7%	145	127
118	Opel Astra	14	0.1%	– 46.2%	157	170
119	Hyundai i30	14	0.1%	– 44.0%	95	137
120	Skoda Scala	14	0.1%	– 44.0%	94	98
121	BMW X1	13	0.1%	+ 44.4%	43	91
122	Honda e:Ny1	13	0.1%	+ 44.4%	125	96
123	Skoda Kodiaq	13	0.1%	+ 44.4%	35	57
124	Subaru Solterra	13	0.1%	+ 44.4%	–	168
125	Kia Stonic	13	0.1%	+ 1200.0%	178	174
126	Alfa Romeo Junior	13	0.1%	new	123	239
127	Volvo EX90	13	0.1%	new	164	261
128	BYD Seal	12	0.1%	– 65.7%	99	78
129	Volvo XC60	12	0.1%	– 61.3%	105	99
130	Honda Jazz	12	0.1%	+ 71.4%	203	202
131	Navor E5	12	0.1%	new	–	–
132	Mazda CX-30	11	0.1%	– 54.2%	77	86
133	Kia EV9	11	0.1%	+ 10.0%	118	145
134	Volvo XC90	10	0.1%	– 16.7%	146	187
135	Opel Zafira	10	0.1%	n/a	122	199
136	Polestar 3	10	0.1%	new	148	200
137	MAN TGE	9	0.1%	– 43.8%	129	163
138	BMW i7	9	0.1%	+ 0.0%	154	166
139	VW Tiguan	9	0.1%	+ 28.6%	112	128
140	Mazda MX-30	8	0.1%	– 87.3%	110	82
141	Mercedes E Class	8	0.1%	– 11.1%	46	94
142	Mercedes V Class	8	0.1%	+ 166.7%	161	191
143	MG HS	8	0.1%	new	117	215
144	Mazda3	7	0.1%	– 41.7%	158	180
145	Fisker Ocean	7	0.1%	+ 16.7%	121	140
146	Subaru Forester	7	0.1%	n/a	236	260
147	Peugeot 208	6	0.1%	– 98.6%	56	6
148	Ford Mustang Mach-E	6	0.1%	– 94.2%	59	47
149	BMW 5 Series	6	0.1%	– 82.4%	38	84
150	BMW 4 Series	6	0.1%	– 45.5%	76	126
151	Mercedes CLA	6	0.1%	– 40.0%	102	105
152	Kia Xceed	6	0.1%	+ 200.0%	219	173
153	Mazda CX-80	6	0.1%	new	96	194
154	BMW iX	5	0.0%	– 75.0%	71	130
155	VW Golf	5	0.0%	– 16.7%	142	149
156	Fiat 500	4	0.0%	– 97.5%	107	60
157	Peugeot 308	4	0.0%	– 96.1%	160	129
158	Skoda Superb	4	0.0%	– 69.2%	134	116
159	VW Caddy	4	0.0%	– 66.7%	189	189
160	Mercedes EQV	4	0.0%	– 20.0%	171	211
161	VW Crafter	4	0.0%	n/a	163	226
162	Hyundai Bayon	3	0.0%	– 66.7%	137	203
163	Porsche Taycan	3	0.0%	– 66.7%	168	182
164	BMW X3	3	0.0%	– 50.0%	–	154
165	Jeep Avenger	3	0.0%	– 50.0%	91	178
166	BMW X5	3	0.0%	– 25.0%	130	176
167	Lexus UX	3	0.0%	– 25.0%	–	222
168	Ford Tourneo Connect	3	0.0%	+ 0.0%	206	237
169	VW Caravelle	3	0.0%	+ 50.0%	–	133
170	Lotus Eletre	3	0.0%	new	–	218
171	Mercedes CLE	3	0.0%	new	149	209
172	Renault Trafic	3	0.0%	n/a	169	186
173	Mercedes Vito Tourer	2	0.0%	– 85.7%	174	134
174	Ford Focus	2	0.0%	– 83.3%	167	155
175	Honda CR-V	2	0.0%	– 77.8%	188	167
176	Hongqi E-HS9	2	0.0%	– 75.0%	126	121
177	Mazda CX-60	2	0.0%	– 71.4%	104	156
178	Honda Civic	2	0.0%	– 60.0%	190	212
179	BMW 2 Series	2	0.0%	– 33.3%	221	181
180	Hyundai Santa Fe	2	0.0%	+ 0.0%	162	206
181	Tesla Model X	2	0.0%	+ 100.0%	–	242
182	BYD Tang	2	0.0%	new	114	196
183	Jia Ji JJ2000DBP	2	0.0%	n/a	205	232
184	KGM Torres EVX	2	0.0%	new	179	192
185	Land Rover Defender	2	0.0%	n/a	251	302
186	Mercedes G Class	2	0.0%	n/a	138	217
187	MG Cyberster	2	0.0%	new	143	231
188	Porsche 911	2	0.0%	n/a	225	207
189	Porsche Boxster	2	0.0%	n/a	–	284
190	Porsche Panamera	2	0.0%	n/a	209	246
191	Suzuki Swace	2	0.0%	n/a	–	264
192	Citroen C4	1	0.0%	– 97.1%	152	100
193	Dacia Duster	1	0.0%	– 94.1%	–	158
194	Suzuki S-Cross	1	0.0%	– 91.7%	–	195
195	Ford Puma	1	0.0%	– 90.0%	186	148
196	Ford Transit	1	0.0%	– 90.0%	135	132
197	Volvo V90	1	0.0%	– 88.9%	201	185
198	Hisun HS	1	0.0%	– 50.0%	238	266
199	Kia Sorento	1	0.0%	– 50.0%	202	190
200	Citroen Berlingo	1	0.0%	+ 0.0%	–	230
201	Citroen Spacetourer	1	0.0%	+ 0.0%	–	327
202	Lexus RZ	1	0.0%	+ 0.0%	200	183
203	Maxus Euniq5	1	0.0%	+ 0.0%	195	269
204	Mercedes B Class	1	0.0%	+ 0.0%	210	247
205	Peugeot Rifter	1	0.0%	+ 0.0%	243	280
206	Subaru Outback	1	0.0%	+ 0.0%	–	253
207	Audi A8	1	0.0%	n/a	–	312
208	BMW i3	1	0.0%	n/a	–	336
209	BMW Z4	1	0.0%	n/a	–	335
210	Can-Am Outlander	1	0.0%	n/a	–	315
211	Citroen C5 Aircross	1	0.0%	n/a	229	234
212	Land Rover Discovery Sport	1	0.0%	n/a	240	270
213	Maserati Grecale	1	0.0%	n/a	207	238
214	Toyota Land Cruiser	1	0.0%	n/a	191	223

Source: Mobility Denmark