Indonesia January 2025: Toyota Kijang Innova leads, Denza launches

The Denza D9 has landed in Indonesia.

Slow start of the year for Indonesian new vehicle sales. Wholesales are down -11.7% year-on-year in January to 61,843 while retail sales are off -18.4% to 63,858. Toyota (+5.2%) goes against the negative market with a small year-on-year uptick leading it to a 35.7% share vs. 33.4% over the Full Year 2024. In contrast Daihatsu (-30.5%), Honda (-13.5%), Mitsubishi (-27.8%), Suzuki (-18.8%) and Hyundai (-23.1%) all fall faster than the market. Mitsubishi Fuso (+3.5%) and to a lesser extent Isuzu (-6.1%) and Hino (-8.5%) resist in a strong month for heavy commercial vehicles. Newcomer BYD returns inside the Top 10 at #10 but with a weak 1.8% share, its lowest so far. Denza launches at #27.

Toyota (-12.7%) doesn’t fare so well in the retail charts but still beat the market to 33.8% share. Daihatsu (-33.4%) is in total freefall at 17.7% share, distancing Honda (-12.6%), Mitsubishi (-27.5%) and Suzuki (-30.4%). The entire Top 10 is in negative, with Hino (-6.2%), Wuling (-17.4%) and Mitsubishi Fuso (-17.8%) limiting their fall somewhat. BYD drops two spots on December to #12 and is outsold by fellow Chinese fare Chery (+347%) at #11.

Model-wise, the Toyota Kijang Innova (-2%) returns to the top spot it held both over the Full Year 2023 and 2025 with a splendid 8.4% share. The Honda Brio (-12.7%) is up two spots on December to #2 and the Daihatsu Sigra (-36.3%), #1 a year ago in January 2024, completes the podium. The Daihatsu Gran Max Pickup (+18.2%) and Toyota Rush (+22.9%) follow, both in great shape. The Toyota Agya (+3.7%) is the only additional Top 10 model in positive.

Previous post: Indonesia Full Year 2024: Toyota Kijang Innova repeats at #1 in market off -13.9%

One year ago: Indonesia January 2024: Daihatsu Sigra best-seller, Wuling Binguo up to #12

Full January 2025 Top 34 All brands (wholesales and retail) and Top 152 All models (wholesales) below.

Note: The brands charts include medium and heavy commercial vehicles, the models charts do not

Indonesia January 2025 – brands (wholesales):

Pos	Brand	Jan-25	%	/24	Dec	FY24
1	Toyota	22,082	35.7%	+ 5.2%	1	1
2	Daihatsu	9,983	16.1%	– 30.5%	2	2
3	Honda	7,276	11.8%	– 13.5%	3	3
4	Mitsubishi	5,028	8.1%	– 27.8%	5	4
5	Suzuki	4,982	8.1%	– 18.8%	4	5
6	Hyundai	2,308	3.7%	– 23.1%	10	9
7	Isuzu	2,206	3.6%	– 6.1%	9	7
8	Mitsubishi Fuso	2,105	3.4%	+ 3.5%	7	6
9	Hino	1,285	2.1%	– 8.5%	8	8
10	BYD	1,114	1.8%	new	11	11
11	Chery	1,102	1.8%	+ 268.6%	12	12
12	Wuling	1,010	1.6%	– 53.6%	6	10
13	UD Trucks	210	0.3%	+ 41.9%	19	18
14	Mazda	180	0.3%	– 19.3%	15	14
15	MG	144	0.2%	+ 23.1%	18	15
16	Mercedes	139	0.2%	– 17.3%	14	16
17	Citroen	101	0.2%	+ 236.7%	20	20
18	Neta	90	0.1%	+ 130.8%	27	28
19	Scania	61	0.1%	+ 134.6%	26	30
20	FAW	59	0.1%	+ 110.7%	21	24
21	Ford	52	0.1%	– 48.5%	25	26
22	Lexus	50	0.1%	– 59.3%	17	17
23	Tank	49	0.1%	new	23	27
24	BMW	42	0.1%	– 81.2%	13	13
25	Nissan	37	0.1%	– 51.3%	16	19
26	Kia	32	0.1%	– 69.5%	30	22
27	Denza	25	0.0%	new	–	–
28	BAIC	21	0.0%	new	29	31
29	Dongfeng (DFSK)	17	0.0%	– 79.8%	31	25
30	Subaru	16	0.0%	– 61.0%	28	29
31	Mini	14	0.0%	– 63.2%	22	23
32	Haval	13	0.0%	new	33	33
33	Seres	6	0.0%	– 77.8%	32	34
34	Volkswagen	4	0.0%	– 42.9%	35	35

Indonesia January 2025 – brands (retail):

Pos	Brand	Jan-25	%	/24	Dec	FY24
1	Toyota	21,553	33.8%	– 12.7%	1	1
2	Daihatsu	11,305	17.7%	– 33.4%	2	2
3	Honda	8,757	13.7%	– 12.6%	3	3
4	Mitsubishi	4,665	7.3%	– 27.5%	5	4
5	Suzuki	4,525	7.1%	– 30.4%	4	5
6	Hino	2,110	3.3%	– 6.2%	9	9
7	Hyundai	2,001	3.1%	– 31.1%	11	10
8	Mitsubishi Fuso	1,814	2.8%	– 17.8%	7	7
9	Wuling	1,667	2.6%	– 17.4%	8	8
10	Isuzu	1,639	2.6%	– 25.2%	6	6
11	Chery	1,198	1.9%	+ 347.0%	12	12
12	BYD	1,005	1.6%	new	10	11
13	Mazda	247	0.4%	– 29.4%	14	13
14	BMW	235	0.4%	+ 6.3%	15	16
15	MG	165	0.3%	+ 32.0%	19	14
16	Mercedes	161	0.3%	– 32.1%	13	15
17	UD Trucks	106	0.2%	– 5.4%	17	18
18	Nissan	89	0.1%	– 4.3%	16	19
19	Citroen	85	0.1%	+ 750.0%	21	23
20	Ford	66	0.1%	+ 10.0%	23	26
21	Tank	61	0.1%	new	27	28
22	Scania	61	0.1%	+ 134.6%	28	30
23	FAW	59	0.1%	+ 110.7%	20	25
24	Lexus	57	0.1%	– 59.9%	18	17
25	Neta	53	0.1%	+ 60.6%	22	29
26	Dongfeng (DFSK)	39	0.1%	– 70.2%	24	21
27	Subaru	30	0.0%	– 37.5%	31	27
28	Kia	28	0.0%	– 75.4%	29	20
29	BAIC	28	0.0%	new	30	31
30	Mini	24	0.0%	– 40.0%	25	24
31	Seres	9	0.0%	– 40.0%	35	34
32	Volkswagen	8	0.0%	+ 0.0%	34	33
33	Haval	7	0.0%	new	33	35
34	Audi	1	0.0%	– 66.7%	36	38

Indonesia January 2025 – models (wholesales):

Pos	Model	Jan-25	%	/24	Dec	FY24
1	Toyota Kijang Innova	5,171	8.4%	– 2.0%	2	1
2	Honda Brio	4,676	7.6%	– 12.7%	4	4
3	Daihatsu Sigra	3,603	5.8%	– 36.3%	5	3
4	Daihatsu Gran Max Pikap	3,538	5.7%	+ 18.2%	3	5
5	Toyota Rush	3,332	5.4%	+ 22.9%	9	8
6	Mitsubishi Xpander	2,680	4.3%	– 28.8%	8	7
7	Toyota Calya	2,598	4.2%	– 22.0%	6	6
8	Toyota Avanza	2,487	4.0%	– 36.1%	1	2
9	Toyota Agya	2,160	3.5%	+ 3.7%	13	10
10	Suzuki Carry Pikap	2,016	3.3%	– 37.6%	7	9
11	Toyota Fortuner	1,217	2.0%	+ 18.5%	15	15
12	Toyota Raize	1,108	1.8%	+ 104.1%	18	18
13	Toyota Hilux	1,097	1.8%	+ 829.7%	31	19
14	Hyundai Creta	1,081	1.7%	+ 21.9%	47	34
15	Suzuki XL7	1,045	1.7%	– 3.7%	17	22
16	Daihatsu Ayla	1,018	1.6%	– 13.9%	10	12
17	Mitsubishi Pajero Sport	984	1.6%	– 21.3%	22	16
18	Daihatsu Terios	951	1.5%	– 51.8%	14	11
19	Isuzu Traga PHR	942	1.5%	+ 11.3%	23	23
20	Mitsubishi L-300 Pikap	903	1.5%	– 4.1%	24	20
21	Honda HR-V	899	1.5%	– 36.6%	12	13
22	Honda BR-V	871	1.4%	+ 32.0%	50	25
23	Toyota Veloz	865	1.4%	– 9.5%	19	14
24	Hyundai Stargazer	839	1.4%	– 50.4%	20	21
25	Toyota Hiace	686	1.1%	+ 118.5%	21	28
26	Honda WR-V	611	1.0%	– 7.4%	11	17
27	Suzuki Baleno	601	1.0%	+ 583.0%	153	41
28	BYD M6	581	0.9%	new	16	31
29	Suzuki Alpha	496	0.8%	new	29	37
30	Toyota Hilux Rangga	429	0.7%	new	33	50
31	Toyota Alphard	427	0.7%	+ 600.0%	39	32
32	Chery iCar	423	0.7%	new	35	80
33	Daihatsu Rocky	394	0.6%	+ 99.0%	40	40
34	Chery Tiggo 8	386	0.6%	new	37	61
35	Mitsubishi Xforce	373	0.6%	– 53.8%	32	30
36	Wuling Confero S	310	0.5%	+ 868.8%	26	45
37	Daihatsu Xenia	300	0.5%	– 75.8%	28	24
38	BYD Seal	285	0.5%	new	57	35
39	Toyota Yaris Cross	274	0.4%	+ 130.3%	41	36
40	Suzuki Grand Vitara	251	0.4%	+ 14.1%	51	53
41	BYD Atto 3	240	0.4%	new	69	44
42	Hyundai Santa Fe	226	0.4%	+ 425.6%	46	68
43	Suzuki Jimny	222	0.4%	+ 3071.4%	52	51
44	Suzuki Ertiga	203	0.3%	– 78.7%	25	29
45	Wuling Binguo	147	0.2%	– 92.2%	38	33
46	Wuling Formo	142	0.2%	+ 1928.6%	34	57
47	Wuling Alvez	134	0.2%	+ 78.7%	43	49
48	Wuling Air	134	0.2%	+ 2133.3%	30	38
49	Daihatsu Gran Max Minibus	130	0.2%	– 85.6%	36	27
50	Chery Omoda 5	100	0.2%	– 56.3%	44	56
51	Mazda3	99	0.2%	+ 153.8%	110	75
52	Suzuki S-Presso	98	0.2%	– 65.1%	56	47
53	Chery Omoda E5	98	0.2%	new	55	39
54	MG 4	95	0.2%	+ 143.6%	70	52
55	Mitsubishi L200 Triton	88	0.1%	– 55.8%	27	26
56	Toyota GR 86	81	0.1%	+ 710.0%	–	159
57	Suzuki APV Minibus	66	0.1%	– 68.0%	58	46
58	Hyundai Palisade	65	0.1%	– 32.3%	90	55
59	Citroen C3 Aircross SUV	65	0.1%	new	71	73
60	Hyundai Ioniq 5	61	0.1%	– 77.2%	54	60
61	Wuling Cloud	58	0.1%	new	42	42
62	Neta V	57	0.1%	+ 46.2%	101	81
63	Toyota Vellfire	55	0.1%	n/a	83	83
64	Daihatsu Luxio	49	0.1%	– 77.5%	45	48
65	Honda City	48	0.1%	– 64.7%	63	90
66	Toyota Land Cruiser 300	38	0.1%	– 84.4%	64	58
67	Wuling Cortez	38	0.1%	– 65.1%	93	105
68	Wuling Almaz	37	0.1%	– 48.6%	66	67
69	MG ZS	36	0.1%	– 18.2%	82	72
70	Citroen C3	36	0.1%	+ 20.0%	80	86
71	Tank 300	36	0.1%	new	84	106
72	Lexus LM	35	0.1%	– 56.8%	73	59
73	Chery Tiggo 8 Pro	34	0.1%	+ 25.9%	–	167
74	Ford Everest	33	0.1%	– 29.8%	79	84
75	Neta X	33	0.1%	new	92	127
76	Kia Sonet	30	0.0%	– 53.8%	–	87
77	Mercedes E-Class	28	0.0%	+ 460.0%	95	101
78	Toyota Yaris	27	0.0%	– 64.0%	97	92
79	Hyundai Kona	27	0.0%	n/a	67	65
80	Chery Tiggo 7 Pro	25	0.0%	+ 78.6%	96	125
81	Chery Tiggo 5X	25	0.0%	new	87	70
82	Denza D9	25	0.0%	new	–	–
83	Mazda CX-60	21	0.0%	+ 425.0%	105	107
84	Toyota Voxy	20	0.0%	– 86.7%	53	54
85	BAIC BJ40 Plus	20	0.0%	new	104	123
86	Ford Ranger	19	0.0%	– 64.8%	115	98
87	Mazda CX-30	19	0.0%	n/a	102	93
88	Honda CR-V	17	0.0%	– 96.4%	48	43
89	Dongfeng Gelora	16	0.0%	+ 45.5%	142	132
90	Mazda CX-5	13	0.0%	– 89.2%	62	62
91	Tank 500	13	0.0%	new	76	88
92	Haval Jolion	13	0.0%	new	–	–
93	BMW X5	12	0.0%	– 40.0%	59	79
94	Mini Cooper	12	0.0%	– 36.8%	72	85
95	Nissan Magnite	12	0.0%	new	122	129
96	Mazda CX-80	12	0.0%	new	–	–
97	Chery GT	11	0.0%	– 62.1%	136	120
98	MG 5 GT	10	0.0%	– 52.4%	140	108
99	BMW IX	10	0.0%	– 50.0%	137	130
100	Nissan Terra	10	0.0%	n/a	146	146
101	Lexus LX	9	0.0%	+ 200.0%	108	116
102	BMW IX1	9	0.0%	new	60	104
103	BYD Dolphin	8	0.0%	new	74	66
104	Nissan Serena	6	0.0%	– 83.3%	49	69
105	Nissan Livina	6	0.0%	– 80.0%	141	121
106	Seres E502	6	0.0%	– 77.8%	114	144
107	Mazda CX-8	6	0.0%	– 45.5%	127	131
108	Toyota Vios	6	0.0%	– 40.0%	98	124
109	Mercedes GLC	5	0.0%	– 82.1%	91	103
110	Lexus RX	5	0.0%	– 73.7%	75	74
111	Mercedes GLA	5	0.0%	+ 0.0%	118	110
112	Subaru Forester	4	0.0%	– 60.0%	100	122
113	Hyundai Ioniq 6	4	0.0%	– 42.9%	–	168
114	VW Tiguan	4	0.0%	– 33.3%	147	155
115	Subaru WRX	4	0.0%	+ 33.3%	150	156
116	Toyota bZ4X	4	0.0%	+ 100.0%	89	128
117	Hyundai Tucson	4	0.0%	n/a	123	147
118	Mercedes GLE	3	0.0%	– 86.4%	94	100
119	Nissan Kicks	3	0.0%	– 70.0%	–	152
120	Subaru Crosstrek	3	0.0%	– 66.7%	163	119
121	Subaru Outback	3	0.0%	– 66.7%	130	161
122	Mazda CX-9	3	0.0%	– 40.0%	166	166
123	Mazda6	3	0.0%	+ 0.0%	167	174
124	MG VS HEV	3	0.0%	new	154	99
125	BMW 3 Series	2	0.0%	– 96.6%	77	71
126	Mercedes C-Class	2	0.0%	– 89.5%	111	89
127	Mini Countryman	2	0.0%	– 88.2%	99	97
128	BMW 2 Series	2	0.0%	– 85.7%	81	96
129	Mercedes A-Class	2	0.0%	– 84.6%	135	118
130	Subaru BRZ	2	0.0%	– 80.0%	120	135
131	BMW 5 Series	2	0.0%	– 71.4%	103	95
132	Mercedes EQS	2	0.0%	+ 100.0%	170	188
133	Mercedes GLS	2	0.0%	+ 100.0%	134	150
134	Mazda MX-30	2	0.0%	n/a	152	204
135	Mercedes Sprinter	2	0.0%	n/a	–	164
136	Dongfeng Mini Truck	1	0.0%	– 98.5%	–	78
137	Mazda CX-3	1	0.0%	– 96.7%	61	63
138	Kia EV9	1	0.0%	– 96.2%	164	141
139	BMW X1	1	0.0%	– 95.0%	68	77
140	BMW 7 Series	1	0.0%	– 90.9%	128	126
141	Mazda2	1	0.0%	– 87.5%	145	143
142	Mercedes CLA	1	0.0%	– 87.5%	148	163
143	Hyundai Staria	1	0.0%	– 83.3%	131	138
144	BMW 4 Series	1	0.0%	– 66.7%	88	114
145	Kia EV6	1	0.0%	– 50.0%	173	205
146	Mercedes S-Class	1	0.0%	– 50.0%	133	148
147	BMW X4	1	0.0%	+ 0.0%	–	181
148	Mercedes GLB	1	0.0%	+ 0.0%	138	165
149	BAIC X-55	1	0.0%	new	126	151
150	BMW i5	1	0.0%	new	109	134
151	Isuzu MU-X	1	0.0%	n/a	113	145
152	Lexus LBX	1	0.0%	new	117	158

Source: GAIKINDO