Dacia holds 8.6% of the Italian market in January, a new record.
The Italian new car market starts the year in negative in January at -5.9% to 133,692 units. UNRAE now predicts a total 2025 volume at 1,550,000 units, down -0.6% on 2024 and -19% on pre-pandemic 2019. Sales of electrified vehicles remain weak: BEVs fall from 5.5% share in December to 5% and PHEVs are at 3.6% vs. 3.4% in December. As a result ECVs are stuck at 8.6%, one of the lowest shares in Europe. Private sales are off -3.8% to 84,778 and 63% share vs. 61.1% a year ago, self registrations edge down -1.7%, long term leases drop -13.6% to 26,501, short term rentals sink -23.4% to 4,504 and company sales fall -6.4% to 7,531.
The brands ranking is back to some kind of normality. After being outsold for 5 consecutive months, Fiat (+0.1%) is back up to #1 with 11.9% share, its highest since February 2024, after falling to a lowest ever 5.9% and #5 in December. This is spurred by a resurgence of the Panda which accounts for 84% of the brand’s sales for the month but according to our info (which we are getting confirmed) still without the addition of the new Grande Panda, on sale in March. Meanwhile, in 2nd place Dacia (+11.1%) shatters its share record at 8.6%, vs. a previous best of 7.8% last July. Toyota (+0.1%) is stable a #3 ahead of Volkswagen (-9.3%) and Peugeot (-12.4%) both struggling year-on-year. Audi (+5%), BMW (+2.1%) and Renault all beat the market with positive results. Below, MG (+45.6%), Mercedes (+41.6%) and Alfa Romeo (+17.7%) stand out.
Ove in the models ranking, as mentioned above the Fiat Panda (+19.6%) rallies back up to 10% share vs. just 4.2% in December. The Dacia Sandero (-15.7%) stays in 2nd place but falls heavily, it is followed by the Jeep Avenger (+6.7%) and Citroen C3 (-2.8%) exchanging their ranking vs. December. The Dacia Duster (+44.7%) breaks its share record a 3.3%, eclipsing the 3.2% it hit back in August 2019. The Peugeot 208 (+21.8%) and Toyota Yaris (+76.3%) also post fantastic gains below. Notice also the Fiat 600 up 24 spots on last month to #21, the Alfa Romeo Junior up six to a record #26 and the MG 3 breaking into the Top 30 for the first time at #30.
Previous month: Italy Full Year 2024: Fiat outsold for 5 consecutive months
One year ago: Italy January 2024: Dacia hits record 2nd place, Jeep Avenger at #4
Full January 2025 Top 51 All brands and Top 50 models below.
Italy January 2025 – brands:
| Pos | Brand | Jan-25 | % | /23 | Dec | FY24 |
| 1 | Fiat | 15,901 | 11.9% | + 0.1% | 5 | 1 |
| 2 | Dacia | 11,465 | 8.6% | + 11.1% | 4 | 4 |
| 3 | Toyota | 10,100 | 7.6% | + 0.1% | 2 | 2 |
| 4 | Volkswagen | 8,514 | 6.4% | – 9.3% | 1 | 3 |
| 5 | Peugeot | 7,240 | 5.4% | – 12.4% | 7 | 6 |
| 6 | Audi | 6,839 | 5.1% | + 5.0% | 13 | 10 |
| 7 | BMW | 6,369 | 4.8% | + 2.1% | 8 | 7 |
| 8 | Renault | 6,115 | 4.6% | + 4.6% | 3 | 5 |
| 9 | Jeep | 5,892 | 4.4% | – 19.1% | 10 | 9 |
| 10 | Citroen | 5,541 | 4.1% | – 15.1% | 11 | 11 |
| 11 | Ford | 5,207 | 3.9% | – 16.1% | 9 | 8 |
| 12 | Mercedes | 4,228 | 3.2% | + 41.6% | 6 | 12 |
| 13 | MG | 4,131 | 3.1% | + 45.6% | 12 | 16 |
| 14 | Kia | 3,956 | 3.0% | + 6.3% | 16 | 14 |
| 15 | Hyundai | 3,758 | 2.8% | – 7.0% | 15 | 13 |
| 16 | Opel | 3,326 | 2.5% | – 31.5% | 18 | 15 |
| 17 | Nissan | 3,137 | 2.3% | – 21.0% | 19 | 19 |
| 18 | Skoda | 3,027 | 2.3% | + 5.2% | 14 | 17 |
| 19 | Suzuki | 2,742 | 2.1% | – 18.7% | 17 | 18 |
| 20 | Alfa Romeo | 2,276 | 1.7% | + 17.7% | 20 | 21 |
| 21 | DR Motor | 1,359 | 1.0% | – 44.3% | 24 | 23 |
| 22 | Cupra | 1,128 | 0.8% | + 10.5% | 21 | 24 |
| 23 | Volvo | 1,103 | 0.8% | – 33.6% | 22 | 22 |
| 24 | Mazda | 961 | 0.7% | – 42.9% | 25 | 26 |
| 25 | Mini | 943 | 0.7% | – 25.9% | 26 | 27 |
| 26 | Lancia | 890 | 0.7% | – 77.2% | 29 | 20 |
| 27 | BYD | 827 | 0.6% | + 1659.6% | 30 | 37 |
| 28 | Seat | 687 | 0.5% | – 34.6% | 28 | 28 |
| 29 | Honda | 662 | 0.5% | + 0.9% | 35 | 31 |
| 30 | EVO | 657 | 0.5% | + 37.4% | 27 | 32 |
| 31 | Land Rover | 645 | 0.5% | – 40.7% | 36 | 29 |
| 32 | Porsche | 592 | 0.4% | – 22.3% | 31 | 30 |
| 33 | Omoda+Jaecoo | 546 | 0.4% | + 2630.0% | 32 | 38 |
| 34 | Lexus | 522 | 0.4% | + 28.3% | 34 | 33 |
| 35 | Tesla | 408 | 0.3% | + 1.0% | 23 | 25 |
| 36 | DS | 331 | 0.2% | – 35.7% | 33 | 34 |
| 37 | Mitsubishi | 215 | 0.2% | + 106.7% | 37 | 35 |
| 38 | EMC | 164 | 0.1% | + 34.4% | 42 | 41 |
| 39 | Maserati | 154 | 0.1% | – 33.6% | 40 | 39 |
| 40 | Subaru | 111 | 0.1% | – 16.5% | 41 | 40 |
| 41 | Sportequipe | 102 | 0.1% | – 2.9% | 39 | 43 |
| 42 | Smart | 97 | 0.1% | – 62.3% | 38 | 36 |
| 43 | Ferrari | 81 | 0.1% | + 17.4% | 46 | 45 |
| 44 | Lynk & Co | 61 | 0.0% | + 5.2% | 50 | 42 |
| 45 | Lamborghini | 59 | 0.0% | + 63.9% | 49 | 46 |
| 46 | Jaguar | 36 | 0.0% | – 73.9% | 43 | 44 |
| 47 | SsangYong | 31 | 0.0% | – 22.5% | 47 | 47 |
| 48 | Lotus | 27 | 0.0% | + 0.0% | 44 | 48 |
| 49 | Polestar | 26 | 0.0% | + 1200.0% | 45 | 49 |
| 50 | Mahindra | 26 | 0.0% | – 27.8% | 48 | 50 |
| 51 | Aston Martin | 17 | 0.0% | + 41.7% | 51 | 51 |
| – | Others | 463 | 0.3% | + 51.3% | – | – |
Italy January 2025 – models:
| Pos | Model | Jan-25 | % | /24 | Dec | FY24 |
| 1 | Fiat Panda | 13,333 | 10.0% | + 19.6% | 1 | 1 |
| 2 | Dacia Sandero | 5,577 | 4.2% | – 15.7% | 2 | 2 |
| 3 | Jeep Avenger | 4,685 | 3.5% | + 6.7% | 4 | 3 |
| 4 | Citroen C3 | 4,565 | 3.4% | – 2.8% | 3 | 4 |
| 5 | Dacia Duster | 4,363 | 3.3% | + 44.7% | 12 | 12 |
| 6 | Peugeot 208 | 3,727 | 2.8% | + 21.8% | 5 | 7 |
| 7 | Toyota Yaris | 2,935 | 2.2% | + 76.3% | 10 | 8 |
| 8 | Renault Captur | 2,575 | 1.9% | + 3.7% | 8 | 10 |
| 9 | Toyota Yaris Cross | 2,573 | 1.9% | – 32.1% | 9 | 5 |
| 10 | MG ZS | 2,438 | 1.8% | + 5.0% | 7 | 14 |
| 11 | Opel Corsa | 2,340 | 1.8% | + 2.9% | 15 | 15 |
| 12 | VW T-Cross | 2,265 | 1.7% | + 123.2% | 13 | 16 |
| 13 | Ford Puma | 2,202 | 1.6% | – 22.3% | 16 | 13 |
| 14 | Renault Clio | 2,171 | 1.6% | – 7.8% | 6 | 6 |
| 15 | VW Tiguan | 1,814 | 1.4% | + 68.3% | 14 | 21 |
| 16 | Peugeot 2008 | 1,770 | 1.3% | – 46.2% | 22 | 17 |
| 17 | Toyota Aygo X | 1,758 | 1.3% | + 41.5% | 21 | 19 |
| 18 | Toyota C-HR | 1,746 | 1.3% | + 37.0% | 18 | 25 |
| 19 | VW T-Roc | 1,733 | 1.3% | – 46.8% | 11 | 11 |
| 20 | BMW X1 | 1,653 | 1.2% | – 0.4% | 26 | 20 |
| 21 | Fiat 600 | 1,649 | 1.2% | n/a | 45 | n/a |
| 22 | Audi Q3 | 1,610 | 1.2% | + 22.6% | n/a | 23 |
| 23 | Kia Sportage | 1,537 | 1.1% | – 17.1% | 20 | 18 |
| 24 | Kia Picanto | 1,471 | 1.1% | + 96.9% | 48 | 34 |
| 25 | Nissan Juke | 1,418 | 1.1% | + 1.0% | 23 | 35 |
| 26 | Alfa Romeo Junior | 1,402 | 1.0% | new | 32 | n/a |
| 27 | Audi A3 | 1,371 | 1.0% | – 3.7% | n/a | 37 |
| 28 | Nissan Qashqai | 1,339 | 1.0% | – 36.5% | 24 | 22 |
| 29 | Hyundai Tucson | 1,259 | 0.9% | + 57.4% | 37 | 36 |
| 30 | MG 3 | 1,157 | 0.9% | new | n/a | n/a |
| 31 | VW Golf | 1,140 | 0.9% | + 80.7% | 17 | 31 |
| 32 | Mercedes GLA | 1,134 | 0.8% | + 13.2% | 19 | 29 |
| 33 | Hyundai i10 | 1,122 | 0.8% | – 12.9% | 27 | 26 |
| 34 | Peugeot 3008 | 1,058 | 0.8% | + 15.5% | 43 | 39 |
| 35 | Skoda Kamiq | 1,022 | 0.8% | n/a | n/a | 49 |
| 36 | Suzuki Vitara | 985 | 0.7% | – 8.9% | 35 | 41 |
| 37 | Audi A1 | 965 | 0.7% | + 171.8% | n/a | n/a |
| 38 | Dacia Spring | 961 | 0.7% | + 449.1% | n/a | n/a |
| 39 | Ford Kuga | 929 | 0.7% | – 26.4% | 40 | 33 |
| 40 | BMW X3 | 919 | 0.7% | – 18.7% | n/a | n/a |
| 41 | Lancia Ypsilon | 890 | 0.7% | – 77.2% | n/a | 9 |
| 42 | DR 5.0 | 846 | 0.6% | – 1.5% | 34 | 48 |
| 43 | Ford Tourneo Courier | 822 | 0.6% | + 518.0% | 41 | n/a |
| 44 | Ford Focus | 812 | 0.6% | – 17.5% | 47 | 38 |
| 45 | Audi Q5 | 790 | 0.6% | – 6.5% | n/a | n/a |
| 46 | BMW Serie 1 | 764 | 0.6% | – 18.4% | 46 | n/a |
| 47 | Skoda Fabia | 751 | 0.6% | + 50.2% | 25 | 45 |
| 48 | Suzuki Swift | 697 | 0.5% | + 7.1% | 29 | 43 |
| 49 | Mercedes GLC | 696 | 0.5% | + 168.7% | n/a | n/a |
| 50 | Hyundai i20 | 638 | 0.5% | – 30.2% | n/a | 42 |
Source: UNRAE
