MG is among the 10 most popular carmakers in Italy for the first time.
New car sales in Italy are back up 6.2% year-on-year in March to 172,223 units, yet a slow start of the year means the year-to-date volume remains down at -1.6% to 443,906. Private sales edge down -0.7% to 81,028 and 46.7% share vs. 49.7% a year ago and are off -5.3% YTD to 241,459 and 54% vs. 55.7% over the same period in 2024. Self registrations fall -25.6% to 14,088 for the month and -14.4% YTD to 37,696. Long term leases jump 33.3% to 46,061 and 26.6% share vs. 21.1% last year and are up 11.5% YTD to 106,300 and 23.8% share vs. 20.8%. Short term rentals gain 13.9% to 23,143 and 13.3% share vs. 12.4% and are down -2.7% YTD to 37,113 and 8.3% share vs. 8.3% a year ago.
As for sales by alimentation, petrol drops -9.5% for the month to 46,220 and sinks -15.7% YTD to 118,535. Diesel falls -28.7% to 17,751 and -37.1% YTD to 43,820 and LPG gains 3.9% to 13,431 and is off -4.4% YTD to 41,315. HEVs soar 23.3% to 78,796 for the month, including 22,308 full hybrids (+23.9%) and 56,488 mild hybrids (+23.1%). YTD, HEVs are up 15.1% to 201,453 including 55,193 full hybrids (+14.7%) and 146,260 mild hybrids (+15.2%). PHEVs surge 37.4% to 7,841 for the month and +30.1% to 18,916 YTD. Finally, BEVs surge 75.1% off a low year-ago base to 9,393 and 5.4% share vs. 3.3% a year ago and up 72.2% YTD to 23,073 and 5.2% share vs. 2.9% over the same period in 2024. These are still very low BEV shares compared with the rest of Europe.
Fiat (-2.2%) is in the lead at home for the third straight month at a wobbly 9.7% share vs. 10.7% so far this year. Toyota (-1.9%) repeats at #2 and reclaims that spot in the YTD charts off Dacia (+9.5%). Volkswagen (-9.9%) is up one rank on February to #3, as is Peugeot (+27.8%) in excellent shape. Renault (+12.5%) and Jeep (+7.1%) also beat the market while BMW (+6%) matches it. But the best performance near the top of the charts is delivered by MG, up 65.8% year-on-year to #10. This is the brand’s very first incursion into the Italian Top 10, also beating its volume (6,582) and share (3.8%) records. BYD (+2452.9%), Cupra (+61.2%), Tesla (+51.3%), Alfa Romeo (+45%) and Nissan (+22.9%) also shine below.
Model-wise, the Top 4 remains unchanged on last month. The Fiat Panda (+6.6%) manages a year-on-year lift despite its age to easily stay in pole position with 7.3% share vs. 8.5% so far this year. The Dacia Sandero (-6.5%) is in difficulty but stays in 2nd place ahead of the Citroen C3 (+13.9%). The Jeep Avenger (+51.8%) and Peugeot 208 (+51.2%) round out the Top 5 in formidable fashion. The Opel Corsa (+73.6%), MG ZS (+37.2%) and Nissan Qashqai (+30.2%) also shine in the remainder of the Top 10. The Fiat 600 (+5105.8%) celebrates one year in market with a record 15th place, inside the Top 20 for the 2nd month in a row and ever. The new MG 3 soars to an all-time high #21 while the BYD Seal U is up to a record #34 for its 2nd month into the Top 50 just as the Renault Symbioz breaks into it for the first time at #48.
Previous month: Italy February 2025: Fiat (-16.1%) embattled but in the lead
One year ago: Italy March 2024: Market down -3.7%, BEVs off -34.5%
Full March 2025 Top 51 All brands and Top 50 models below.
Italy March 2025 – brands:
| Pos | Brand | Mar-25 | % | /24 | Feb | 2025 | % | /24 | Pos | FY24 |
| 1 | Fiat | 16,637 | 9.7% | – 2.2% | 1 | 47,294 | 10.7% | – 6.4% | 1 | 1 |
| 2 | Toyota | 12,693 | 7.4% | – 1.9% | 2 | 33,879 | 7.6% | – 0.2% | 2 | 2 |
| 3 | Volkswagen | 12,027 | 7.0% | – 9.9% | 4 | 30,715 | 6.9% | – 5.8% | 4 | 3 |
| 4 | Peugeot | 10,684 | 6.2% | + 27.8% | 5 | 25,591 | 5.8% | + 5.1% | 5 | 6 |
| 5 | Dacia | 9,332 | 5.4% | + 9.5% | 3 | 31,087 | 7.0% | + 11.8% | 3 | 4 |
| 6 | Renault | 8,647 | 5.0% | + 12.5% | 9 | 20,626 | 4.6% | – 1.5% | 6 | 5 |
| 7 | Jeep | 7,561 | 4.4% | + 7.1% | 8 | 19,749 | 4.4% | – 5.2% | 7 | 9 |
| 8 | Ford | 7,455 | 4.3% | + 0.3% | 11 | 18,047 | 4.1% | – 10.2% | 11 | 8 |
| 9 | BMW | 6,857 | 4.0% | + 6.0% | 6 | 19,598 | 4.4% | + 4.4% | 8 | 7 |
| 10 | MG | 6,582 | 3.8% | + 65.8% | 12 | 15,356 | 3.5% | + 54.7% | 12 | 16 |
| 11 | Mercedes | 6,457 | 3.7% | + 7.1% | 13 | 15,045 | 3.4% | + 20.9% | 13 | 12 |
| 12 | Nissan | 6,438 | 3.7% | + 22.9% | 14 | 13,649 | 3.1% | + 5.7% | 14 | 19 |
| 13 | Audi | 6,327 | 3.7% | + 1.2% | 10 | 18,757 | 4.2% | – 2.2% | 9 | 10 |
| 14 | Citroen | 6,210 | 3.6% | – 9.4% | 7 | 18,127 | 4.1% | – 8.7% | 10 | 11 |
| 15 | Opel | 5,174 | 3.0% | + 10.3% | 18 | 11,536 | 2.6% | – 15.5% | 17 | 15 |
| 16 | Kia | 4,979 | 2.9% | + 10.6% | 17 | 12,361 | 2.8% | + 1.4% | 16 | 14 |
| 17 | Hyundai | 4,853 | 2.8% | + 4.2% | 15 | 12,672 | 2.9% | – 7.8% | 15 | 13 |
| 18 | Alfa Romeo | 3,916 | 2.3% | + 45.0% | 20 | 8,501 | 1.9% | + 30.3% | 20 | 21 |
| 19 | Suzuki | 3,679 | 2.1% | + 8.6% | 19 | 9,352 | 2.1% | – 14.4% | 19 | 18 |
| 20 | Skoda | 3,538 | 2.1% | – 3.8% | 16 | 10,034 | 2.3% | + 3.0% | 18 | 17 |
| 21 | Cupra | 2,648 | 1.5% | + 61.2% | 22 | 5,197 | 1.2% | + 15.7% | 21 | 24 |
| 22 | Tesla | 2,217 | 1.3% | + 51.3% | 28 | 3,469 | 0.8% | – 6.7% | 26 | 25 |
| 23 | BYD | 1,787 | 1.0% | + 2452.9% | 23 | 3,963 | 0.9% | + 2408.2% | 23 | 37 |
| 24 | Seat | 1,501 | 0.9% | + 45.2% | 32 | 2,774 | 0.6% | – 28.9% | 29 | 28 |
| 25 | DR Motor | 1,445 | 0.8% | + 122.7% | 21 | 4,272 | 1.0% | + 5.1% | 22 | 23 |
| 26 | Mini | 1,409 | 0.8% | + 5.6% | 25 | 3,562 | 0.8% | – 4.3% | 25 | 27 |
| 27 | Volvo | 1,361 | 0.8% | – 44.4% | 24 | 3,697 | 0.8% | – 36.4% | 24 | 22 |
| 28 | Mazda | 1,194 | 0.7% | – 16.3% | 27 | 3,016 | 0.7% | – 29.9% | 27 | 26 |
| 29 | Lancia | 1,110 | 0.6% | – 77.1% | 26 | 2,926 | 0.7% | – 77.4% | 28 | 20 |
| 30 | Omoda+Jaecoo | 987 | 0.6% | + 4600.0% | 34 | 2,056 | 0.5% | + 3163.5% | 32 | 38 |
| 31 | Land Rover | 984 | 0.6% | + 26.0% | 30 | 2,279 | 0.5% | – 11.0% | 30 | 29 |
| 32 | Honda | 789 | 0.5% | + 3.7% | 29 | 2,232 | 0.5% | + 7.3% | 31 | 31 |
| 33 | Porsche | 701 | 0.4% | – 33.2% | 35 | 1,781 | 0.4% | – 31.7% | 34 | 30 |
| 34 | DS | 683 | 0.4% | – 6.8% | 36 | 1,381 | 0.3% | – 17.9% | 36 | 34 |
| 35 | EVO | 680 | 0.4% | + 42.9% | 31 | 1,980 | 0.4% | + 25.2% | 33 | 32 |
| 36 | Lexus | 653 | 0.4% | + 47.4% | 33 | 1,753 | 0.4% | + 40.5% | 35 | 33 |
| 37 | Subaru | 274 | 0.2% | + 82.7% | 39 | 582 | 0.1% | + 44.4% | 38 | 40 |
| 38 | EMC | 214 | 0.1% | + 151.8% | 38 | 615 | 0.1% | + 97.1% | 37 | 41 |
| 39 | Mitsubishi | 170 | 0.1% | – 60.7% | 41 | 526 | 0.1% | – 30.7% | 39 | 35 |
| 40 | Sportequipe | 159 | 0.1% | + 178.9% | 42 | 375 | 0.1% | – 25.7% | 42 | 43 |
| 41 | Maserati | 153 | 0.1% | – 56.2% | 40 | 474 | 0.1% | – 40.9% | 40 | 39 |
| 42 | Mahindra | 115 | 0.1% | + 342.3% | 37 | 401 | 0.1% | + 383.1% | 41 | 50 |
| 43 | Jaguar | 89 | 0.1% | – 35.0% | 47 | 146 | 0.0% | – 62.8% | 46 | 44 |
| 44 | Ferrari | 87 | 0.1% | + 14.5% | 44 | 229 | 0.1% | + 1.8% | 44 | 45 |
| 45 | Smart | 58 | 0.0% | – 86.0% | 43 | 250 | 0.1% | – 71.6% | 43 | 36 |
| 46 | Lamborghini | 53 | 0.0% | – 10.2% | 45 | 155 | 0.0% | + 18.3% | 45 | 46 |
| 47 | Polestar | 36 | 0.0% | + 38.5% | 46 | 90 | 0.0% | + 143.2% | 48 | 49 |
| 48 | Lynk & Co | 32 | 0.0% | – 76.1% | 49 | 110 | 0.0% | – 60.6% | 47 | 42 |
| 49 | Lotus | 31 | 0.0% | – 3.1% | 48 | 77 | 0.0% | – 6.1% | 49 | 48 |
| 50 | SsangYong | 13 | 0.0% | – 68.3% | 51 | 54 | 0.0% | – 58.5% | 50 | 47 |
| 51 | Aston Martin | 8 | 0.0% | – 11.1% | 50 | 37 | 0.0% | + 23.3% | 51 | 51 |
| – | Others | 536 | 0.3% | + 382.9% | – | 1,465 | 0.3% | + 268.1% | – | – |
Italy March 2025 – models:
| Pos | Model | Mar-25 | % | /24 | Feb | 2025 | % | /24 | Pos | FY24 |
| 1 | Fiat Panda | 12,587 | 7.3% | + 6.6% | 1 | 37,808 | 8.5% | + 10.1% | 1 | 1 |
| 2 | Dacia Sandero | 5,176 | 3.0% | – 6.5% | 2 | 16,650 | 3.8% | – 6.9% | 2 | 2 |
| 3 | Citroen C3 | 5,116 | 3.0% | + 13.9% | 3 | 15,457 | 3.5% | + 12.7% | 3 | 4 |
| 4 | Jeep Avenger | 4,957 | 2.9% | + 51.8% | 4 | 14,307 | 3.2% | + 35.0% | 4 | 3 |
| 5 | Peugeot 208 | 4,856 | 2.8% | + 51.2% | 8 | 11,674 | 2.6% | + 27.8% | 5 | 7 |
| 6 | Toyota Yaris | 3,793 | 2.2% | + 0.9% | 5 | 10,295 | 2.3% | + 22.8% | 7 | 8 |
| 7 | MG ZS | 3,775 | 2.2% | + 37.2% | 7 | 9,390 | 2.1% | + 25.7% | 8 | 14 |
| 8 | Toyota Yaris Cross | 3,735 | 2.2% | – 3.0% | 9 | 9,297 | 2.1% | – 12.4% | 9 | 5 |
| 9 | Nissan Qashqai | 3,581 | 2.1% | + 30.2% | 11 | 7,177 | 1.6% | + 3.9% | 12 | 22 |
| 10 | Opel Corsa | 3,559 | 2.1% | + 73.6% | 14 | 7,963 | 1.8% | + 30.4% | 10 | 15 |
| 11 | Renault Clio | 2,974 | 1.7% | – 2.7% | 18 | 6,994 | 1.6% | – 14.6% | 14 | 6 |
| 12 | Renault Captur | 2,969 | 1.7% | + 1.3% | 12 | 7,795 | 1.8% | – 6.4% | 11 | 10 |
| 13 | Ford Puma | 2,927 | 1.7% | – 2.6% | 19 | 7,074 | 1.6% | – 14.7% | 13 | 13 |
| 14 | Dacia Duster | 2,863 | 1.7% | + 10.8% | 6 | 10,739 | 2.4% | + 27.9% | 6 | 12 |
| 15 | Fiat 600 | 2,707 | 1.6% | + 5105.8% | 17 | 6,341 | 1.4% | + 2948.6% | 17 | n/a |
| 16 | Kia Sportage | 2,555 | 1.5% | + 5.1% | 25 | 5,610 | 1.3% | – 8.2% | 21 | 18 |
| 17 | VW T-Roc | 2,510 | 1.5% | – 26.2% | 10 | 6,981 | 1.6% | – 17.0% | 15 | 11 |
| 18 | VW T-Cross | 2,344 | 1.4% | – 15.5% | 21 | 6,445 | 1.5% | + 5.6% | 16 | 16 |
| 19 | Peugeot 2008 | 2,294 | 1.3% | – 15.8% | 13 | 6,196 | 1.4% | – 26.9% | 18 | 17 |
| 20 | BMW X1 | 2,217 | 1.3% | + 26.0% | 20 | 5,756 | 1.3% | + 13.5% | 20 | 20 |
| 21 | MG 3 | 2,145 | 1.2% | new | 32 | 4,390 | 1.0% | new | 26 | n/a |
| 22 | Nissan Juke | 2,143 | 1.2% | + 13.7% | 26 | 5,008 | 1.1% | + 15.2% | 24 | 35 |
| 23 | VW Tiguan | 2,137 | 1.2% | + 70.4% | 16 | 5,968 | 1.3% | + 84.0% | 19 | 21 |
| 24 | Toyota Aygo X | 2,032 | 1.2% | – 7.1% | 22 | 5,403 | 1.2% | – 4.0% | 23 | 19 |
| 25 | Alfa Romeo Tonale | 1,848 | 1.1% | + 13.2% | n/a | 3,096 | 0.7% | – 34.3% | 38 | 28 |
| 26 | Peugeot 3008 | 1,797 | 1.0% | + 53.6% | 23 | 4,442 | 1.0% | + 40.4% | 25 | 39 |
| 27 | Toyota C-HR | 1,796 | 1.0% | + 19.7% | 15 | 5,605 | 1.3% | + 37.2% | 22 | 25 |
| 28 | VW Taigo | 1,724 | 1.0% | + 9.7% | n/a | 2,890 | 0.7% | – 20.7% | 43 | 47 |
| 29 | Tesla Model 3 | 1,565 | 0.9% | + 157.0% | n/a | 2,207 | 0.5% | + 72.6% | n/a | n/a |
| 30 | Alfa Romeo Junior | 1,563 | 0.9% | new | 27 | 4,327 | 1.0% | new | 27 | n/a |
| 31 | VW Golf | 1,530 | 0.9% | – 5.0% | 24 | 4,238 | 1.0% | + 23.6% | 28 | 31 |
| 32 | Mercedes GLA | 1,511 | 0.9% | – 10.1% | 39 | 3,602 | 0.8% | – 2.6% | 32 | 29 |
| 33 | Ford Focus | 1,474 | 0.9% | – 12.5% | 31 | 3,387 | 0.8% | – 7.8% | 35 | 38 |
| 34 | BYD Seal U | 1,460 | 0.8% | new | 45 | 2,830 | 0.6% | new | 45 | n/a |
| 35 | Skoda Fabia | 1,332 | 0.8% | + 31.0% | 38 | 3,055 | 0.7% | + 25.2% | 39 | 45 |
| 36 | Audi A3 | 1,328 | 0.8% | + 9.8% | 28 | 3,947 | 0.9% | + 0.2% | 29 | 37 |
| 37 | Jeep Compass | 1,326 | 0.8% | – 15.8% | 47 | 2,754 | 0.6% | – 43.8% | 46 | 27 |
| 38 | Hyundai Tucson | 1,308 | 0.8% | + 4.3% | 35 | 3,579 | 0.8% | + 19.4% | 33 | 36 |
| 39 | Hyundai i10 | 1,276 | 0.7% | + 15.1% | 29 | 3,604 | 0.8% | – 14.6% | 31 | 26 |
| 40 | Suzuki Swift | 1,272 | 0.7% | + 89.0% | 44 | 2,842 | 0.6% | + 21.1% | 44 | 43 |
| 41 | Ford Kuga | 1,271 | 0.7% | + 8.1% | 33 | 3,268 | 0.7% | – 22.6% | 36 | 33 |
| 42 | Ford Tourneo Courier | 1,232 | 0.7% | + 44.9% | 43 | 2,928 | 0.7% | + 98.4% | 41 | n/a |
| 43 | Jeep Renegade | 1,221 | 0.7% | – 47.5% | 50 | 2,592 | 0.6% | – 54.3% | 50 | 30 |
| 44 | Audi Q3 | 1,134 | 0.7% | – 16.2% | 36 | 3,752 | 0.8% | – 3.6% | 30 | 23 |
| 45 | Cupra Leon | 1,129 | 0.7% | + 128.5% | n/a | 1,655 | 0.4% | + 13.0% | n/a | n/a |
| 46 | Suzuki Vitara | 1,113 | 0.6% | + 7.1% | 34 | 3,131 | 0.7% | – 2.6% | 37 | 41 |
| 47 | Lancia Ypsilon | 1,110 | 0.6% | – 77.1% | 41 | 2,926 | 0.7% | – 77.4% | 42 | 9 |
| 48 | Renault Symbioz | 1,109 | 0.6% | new | n/a | n/a | n/a | new | n/a | n/a |
| 49 | Kia Picanto | 1,099 | 0.6% | + 20.5% | 40 | 3,499 | 0.8% | + 38.0% | 34 | 34 |
| 50 | DR 5.0 | 920 | 0.5% | n/a | 42 | 2,674 | 0.6% | n/a | 47 | 48 |
| n/a | BMW Serie 1 | 891 | 0.5% | + 36.2% | 37 | 2,629 | 0.6% | + 11.5% | 49 | n/a |
| n/a | Audi A1 | 869 | 0.5% | + 9.2% | 46 | 2,670 | 0.6% | + 46.6% | 48 | n/a |
| n/a | Skoda Kamiq | 840 | 0.5% | – 21.1% | 30 | 2,959 | 0.7% | n/a | 40 | 49 |
Source: UNRAE
