Norway May 2025: Tesla (+212.5%) soars in best May since 1986

The Tesla Model Y holds 16.5% of the Norwegian market in May.

New car sales in Norway surge 39.1% year-on-year in May to 14,260 units. This is the best May volume in 39 years: since 1986. The year-to-date tally is up 30.6% to 57,142. BEVs hold 93.9% of the market vs. 77% in May 2024, HEVs are at 3.5% vs. 12.2%, diesel is at 1.2% vs. 4.2%, PHEVs at 1% vs. 5.3% and petrol at 0.4% vs. 1.3%. Year-to-date BEVs represent 92.6% share vs. 87.3% over the same period in 2014. 4×4 sales account for 76.5% of the market vs. 65.1% a year ago.

In complete contrast with the rest of the world, Tesla shoots up 212.5% year-on-year to land in the brands top spot at 18.2% share. This tilts the carmaker’s YTD sales into positive at +8.3% to 12.9% share, still below Volkswagen (+54.1%) though. VW is down to #2 this month. Toyota (-9%) and Volvo (-8.8%) disappoint unlike BMW (+119%) rounding out the Top 5. BYD (+240.1%) stays at #10 and scores the biggest year-on-year gain in the Top 13. Citroen (+576.2%), Xpeng (+338.9%), Audi (+86%) and Mercedes (+76.6%) impress below.

Model-wise, the Tesla Model Y (+240%) is potentially boosted by the Juniper model to an oppressing 16.5% share, the nameplate’s highest since last August (19%). The Toyota bZ4X (+132.3%) switches rankings with the VW ID.4 (-20.1%) to #2, a ranking t also holds year-to-date. In fact Volkswagen places three models in the Top 5 like last month with the ID.3 (+74.9%) and #4 and the ID.7 (+1344.4%) at #5. The Skoda Enyaq (+210.7%) follows at 2.7% share while the new BYD Sealion 7 is up four spots on April to break into the Top 10 for the first time at #7. The Toyota Yaris Cross (+139.2%) is boosted by rental companies’ orders in the lead up to Summer.

Previous month: Norway April 2025: BEVs up to record 97% share

One year ago: Norway May 2024: Volvo EX30 repeats at #1, Tesla Model Y off -74.4%

Full May 2025 Top 49 All brands and Top 174 All models below.

Norway May 2025 – brands:

Pos Brand May-25 % /24 Apr 2025 % /24 Pos FY24
1 Tesla 2,600 18.2% + 212.5% 2 7,393 12.9% + 8.3% 2 1
2 Volkswagen 1,914 13.4% + 54.1% 1 8,948 15.7% + 73.4% 1 2
3 Toyota   1,633 11.5% – 9.0% 3 5,717 10.0% + 11.8% 3 3
4 Volvo   979 6.9% – 8.8% 5 4,131 7.2% + 6.9% 4 4
5 BMW 968 6.8% + 119.0% 4 3,554 6.2% + 87.4% 5 5
6 Audi 662 4.6% + 86.0% 6 2,657 4.6% + 53.2% 7 8
7 Skoda   623 4.4% + 32.3% 7 2,334 4.1% + 50.1% 8 6
8 MG 576 4.0% + 13.2% 17 1,491 2.6% – 30.8% 15 10
9 Ford 545 3.8% + 41.6% 8 1,971 3.4% + 64.7% 11 12
10 BYD 517 3.6% + 240.1% 10 1,657 2.9% + 80.1% 12 13
11 Hyundai 447 3.1% – 24.6% 11 1,912 3.3% – 21.6% 10 7
12 Mercedes 355 2.5% + 76.6% 13 2,105 3.7% + 89.1% 9 11
13 Nissan 323 2.3% – 12.9% 9 2,537 4.4% + 16.0% 6 9
14 XPeng 316 2.2% + 338.9% 12 1,321 2.3% + 176.4% 14 15
15 Polestar 266 1.9% – 20.6% 15 1,077 1.9% + 32.0% 17 14
16 Lexus 209 1.5% + 64.6% 18 786 1.4% + 28.0% 18 20
17 Kia 179 1.3% + 61.3% 14 1,300 2.3% + 138.1% 13 19
18 Citroen 142 1.0% + 576.2% 16 517 0.9% + 227.2% 23 27
19 Renault 127 0.9% + 51.2% 30 286 0.5% + 34.3% 27 24
20 Porsche 116 0.8% + 231.4% 20 553 1.0% + 180.7% 22 18
21 Opel 109 0.8% + 43.4% 23 549 1.0% + 129.7% 21 22
22 Zeekr 107 0.8% new 22 338 0.6% new 25 44
23 Mini 103 0.7% + 221.9% 21 546 1.0% + 691.3% 20 28
24 Peugeot 87 0.6% – 22.3% 19 937 1.6% + 66.4% 16 16
25 Hongqi 51 0.4% n/a 25 195 0.3% + 3150.0% 29 33
26 Mazda  50 0.4% – 75.7% 24 534 0.9% – 22.2% 19 17
27 Voyah 49 0.3% + 390.0% 27 130 0.2% + 282.4% 34 36
28 Honda 29 0.2% – 59.2% 31 172 0.3% – 67.0% 30 25
29 NIO 29 0.2% – 57.4% 29 163 0.3% – 47.1% 31 23
30 Sprintcar 27 0.2% + 2600.0%  – 29 0.1% + 1350.0% 56 53
31 JAC 21 0.1% + 23.5% 35 71 0.1% – 12.3% 37 35
32 Dongfeng 20 0.1% new 26 224 0.4% new 26 43
33 KGM/Ssangyong 12 0.1% – 62.5% 34 47 0.1% – 14.5% 39 34
34 Seres 11 0.1% – 74.4% 28 114 0.2% – 0.9% 33 31
35 Land Rover 9 0.1% – 43.8% 38 60 0.1% + 9.1% 36 38
36 Maxus 9 0.1% – 62.5% 32 45 0.1% – 80.0% 38 29
37 Fiat 8 0.1% – 68.0% 36 27 0.0% – 75.0% 42 32
38 Jeep 7 0.0% – 46.2% 37 58 0.1% – 63.8% 35 30
39 Alfa Romeo 6 0.0% n/a 44 10 0.0% + 400.0% 46 59
40 Suzuki 6 0.0% – 96.9% 41 151 0.3% – 73.4% 28 21
41 Lotus 3 0.0% + 0.0% 39 12 0.0% + 9.1% 43 42
42 Bygg Bil 2 0.0% n/a 50 3 0.0% n/a 60 54
43 Cupra 2 0.0% – 93.9% 33 28 0.0% – 77.2% 40 37
44 Aston Martin 1 0.0% n/a 45 5 0.0% n/a 47 60
45 Atlas 1 0.0% n/a  – 1 0.0% n/a  –
46 Mitsubishi 1 0.0% – 80.0%  – 255 0.4% + 214.8% 24 40
47 Smart 1 0.0% – 90.0%  – 22 0.0% – 50.0% 41 41
48 Stra 1 0.0% new  – 1 0.0% new  –
49 Subaru 1 0.0% – 75.0% 43 121 0.2% – 66.4% 32 26

Norway May 2025 – models:

Pos Model May-25 % /24 Apr 2025 % /24 Pos FY24
1 Tesla Model Y 2,346 16.5% + 240.0% 1 6,002 10.5% – 1.5% 1 1
2 Toyota bZ4X 992 7.0% + 132.3% 3 3,976 7.0% + 75.2% 2 5
3 VW ID.4 592 4.2% – 20.1% 2 3,209 5.6% + 21.0% 3 4
4 VW ID.3 579 4.1% + 74.9% 5 2,380 4.2% + 46.4% 6 8
5 VW ID.7 520 3.6% + 1344.4% 4 2,647 4.6% + 914.2% 4 14
6 Skoda Enyaq 379 2.7% + 210.7% 7 1,457 2.5% + 111.5% 8 6
7 BYD Sealion 7 377 2.6% new 11 913 1.6% new 17 96
8 MG 4 367 2.6% + 15.8% 27 959 1.7% – 24.9% 15 11
9 Toyota Yaris Cross 342 2.4% + 139.2% 42 861 1.5% + 31.1% 19 12
10 Volvo EX30 342 2.4% – 56.8% 8 1,583 2.8% – 41.3% 7 3
11 Volvo EX40 330 2.3% + 3200.0% 17 954 1.7% + 9440.0% 16 23
12 Nissan Ariya 315 2.2% + 32.4% 6 2,478 4.3% + 128.2% 5 7
13 Audi Q6 e-tron 289 2.0% new 15 1,087 1.9% new 12 24
14 Ford Explorer 280 2.0% + 3400.0% 10 1,111 1.9% + 7835.7% 11 26
15 BMW iX 274 1.9% + 204.4% 28 580 1.0% + 33.3% 26 29
16 BMW i4 272 1.9% + 235.8% 14 1,146 2.0% + 171.6% 10 13
17 BMW ix1 258 1.8% + 98.5% 9 1,063 1.9% + 114.7% 13 15
18 Tesla Model 3 253 1.8% + 87.4% 30 1,379 2.4% + 104.6% 9 2
19 Hyundai Ioniq 5 248 1.7% + 50.3% 21 794 1.4% + 19.2% 22 17
20 Volvo EX90 242 1.7% new 20 662 1.2% new 24 134
21 Audi Q4 e-Tron 208 1.5% – 32.0% 12 996 1.7% – 22.8% 14 9
22 VW ID.Buzz 191 1.3% + 730.4% 16 604 1.1% + 368.2% 25 73
23 Skoda Elroq 176 1.2% new 13 472 0.8% new 32  –
24 Xpeng G6 174 1.2% + 17300.0% 18 813 1.4% + 81200.0% 20 37
25 Hyundai Kona 170 1.2% – 55.4% 25 808 1.4% – 44.6% 21 10
26 MG S5 157 1.1% new 79 175 0.3% new 65  –
27 Audi A6 (e-Tron) 152 1.1% + 4966.7% 22 533 0.9% + 10560.0% 28 140
28 Mercedes EQB 144 1.0% + 188.0% 38 739 1.3% + 222.7% 23 28
29 Toyota Yaris 140 1.0% – 70.0% 58 256 0.4% – 57.2% 48 25
30 Xpeng G9 138 1.0% + 94.4% 24 479 0.8% + 3.5% 30 27
31 Kia EV3 130 0.9% new 23 871 1.5% new 18 78
32 Lexus RZ 127 0.9% + 76.4% 32 467 0.8% + 37.8% 33 33
33 Polestar 4 121 0.8% new 26 575 1.0% new 27 75
34 Ford Capri 112 0.8% new 29 366 0.6% new 35 109
35 Toyota RAV4 108 0.8% – 75.5% 78 256 0.4% – 60.4% 47 18
36 BMW iX2 101 0.7% + 55.4% 34 341 0.6% + 47.6% 38 36
37 Polestar 2 98 0.7% – 70.6% 37 298 0.5% – 63.4% 43 22
38 Porsche Macan 94 0.7% + 9300.0% 31 451 0.8% + 22450.0% 34 31
39 Lexus UX 82 0.6% + 78.3% 33 319 0.6% + 27.1% 41 46
40 Citroen e-C3 79 0.6% new 19 347 0.6% new 37 161
41 Mercedes EQA 73 0.5% + 17.7% 35 491 0.9% + 91.8% 29 30
42 Renault 5 64 0.4% new 117 72 0.1% new 90  –
43 BYD Dolphin 63 0.4% + 96.9% 40 297 0.5% + 194.1% 44 45
44 Ford Puma 60 0.4% + 200.0% 89 69 0.1% + 102.9% 91 144
45 Mercedes EQE SUV 58 0.4% + 87.1% 53 338 0.6% + 115.3% 39 44
46 Renault Scenic 54 0.4% + 25.6% 81 182 0.3% + 323.3% 64 51
47 Zeekr X 54 0.4% new 36 187 0.3% new 61 207
48 Mini Countryman 53 0.4% + 120.8% 55 193 0.3% + 310.6% 59 88
49 Volvo EC40 50 0.4% + 614.3% 48 202 0.4% + 2785.7% 58 81
50 Polestar 3 47 0.3% + 2250.0% 72 204 0.4% + 10100.0% 57 66
51 Mazda MX-30 42 0.3% – 77.7% 41 476 0.8% – 25.5% 31 21
52 Skoda Kodiaq 42 0.3% – 28.8% 82 155 0.3% – 1.9% 62 49
53 Zeekr 7x 41 0.3% new 119 45 0.1% new 101  –
54 BYD Seal U 39 0.3% + 85.7% 51 187 0.3% + 315.6% 60 57
55 Kia EV6 38 0.3% – 37.7% 52 265 0.5% – 12.5% 46 39
56 Opel Frontera 38 0.3% new  – 38 0.1% new 109  –
57 Hongqi E-HS7 37 0.3% new 73 111 0.2% new 80  –
58 Opel Corsa 37 0.3% + 516.7% 83 141 0.2% + 2250.0% 73 76
59 BMW i5 36 0.3% + 12.5% 54 227 0.4% + 211.0% 53 80
60 MG ZS 35 0.2% – 62.8% 57 139 0.2% – 70.9% 75 32
61 Citroen C3 Aircross 34 0.2% new  – 35 0.1% new 110  –
64 Toyota Proace Verso 34 0.2% + 466.7% 46 169 0.3% + 201.8% 66 102
65 Ford F-150 Lightning 33 0.2% – 19.5% 69 150 0.3% + 134.4% 63 72
66 Ford Mustang Mach-E 31 0.2% – 88.8% 66 162 0.3% – 84.2% 67 16
67 Voyah Courage 30 0.2% new 59 65 0.1% new 92  –
68 Honda e:NY1 29 0.2% – 43.1% 71 145 0.3% – 69.4% 71 41
69 Mercedes Vito 29 0.2% – 6.5% 39 272 0.5% + 34.7% 45 54
70 Peugeot 2008 27 0.2% + 200.0% 47 222 0.4% + 22.0% 54 50
62 Sprintcar Sprinter 27 0.2% + 2600.0%  – 29 0.1% + 1350.0% 118 196
63 Mini Aceman 26 0.2% new 43 237 0.4% new 51 131
71 Citroen e-C4 25 0.2% + 38.9% 67 108 0.2% – 6.9% 81 65
72 Mercedes eVito Tourer 25 0.2% + 733.3% 157 44 0.1% + 238.5% 102 146
73 Mini   24 0.2% + 200.0% 68 116 0.2% + 427.3% 78 87
74 Skoda Enyaq Coupe 24 0.2% – 29.4% 60 233 0.4% + 13.7% 52 42
75 Peugeot 5008 23 0.2% + 283.3% 45 335 0.6% + 1096.4% 40 82
76 Dongfeng Nammi Box 19 0.1% new 49 221 0.4% new 55 150
77 Hyundai Inster 19 0.1% new 44 247 0.4% new 50  –
78 NIO EL6 19 0.1% + 90.0% 80 87 0.2% + 35.9% 87 61
79 VW Crafter 19 0.1% + 216.7% 112 43 0.1% + 26.5% 104 126
80 BYD Seal 18 0.1% – 5.3% 61 144 0.3% + 200.0% 72 67
81 Ford Tourneo Custom 18 0.1% n/a 92 48 0.1% n/a 99 286
82 Opel Grandland X 18 0.1% n/a 74 155 0.3% n/a 70 231
83 Peugeot 208 18 0.1% – 14.3% 50 127 0.2% – 12.4% 76 68
84 MG Cyberster 17 0.1% new 100 38 0.1% new 107 188
85 Peugeot 3008 17 0.1% – 71.2% 65 209 0.4% + 237.1% 56 52
86 Voyah Free 17 0.1% + 70.0% 101 39 0.1% + 14.7% 105 98
87 JAC E30X 16 0.1% new 105 46 0.1% new 100 180
88 BYD Tang 14 0.1% – 53.3% 75 98 0.2% – 74.4% 84 48
89 Volvo V90 12 0.1% + 33.3%  – 30 0.1% + 57.9% 117 91
90 Zeekr 001 12 0.1% new 63 106 0.2% new 83 176
91 BMW iX3 11 0.1% + 37.5% 85 95 0.2% – 4.0% 85 58
92 Hongqi E-HS9 11 0.1% n/a 70 59 0.1% + 883.3% 94 89
93 Kia EV9 11 0.1% – 42.1% 62 157 0.3% + 29.8% 69 64
94 Mercedes E Class 11 0.1% n/a 107 18 0.0% n/a 141  –
95 Porsche 911 11 0.1% + 0.0% 95 28 0.0% – 26.3% 122 122
96 Seres 5 11 0.1% – 74.4% 56 114 0.2% + 0.9% 79 62
97 Ford Transit Custom 10 0.1% n/a 129 24 0.0% n/a 129 228
98 Hyundai Ioniq 6 10 0.1% – 78.7% 76 63 0.1% – 80.0% 93 40
99 VW ID.5 10 0.1% – 44.4% 87 51 0.1% – 70.5% 97 79
100 Renault Megane 9 0.1% – 78.0% 93 30 0.1% – 78.9% 116 85
101 Opel Mokka 8 0.1% – 42.9% 77 76 0.1% + 72.7% 88 74
102 Porsche Taycan 8 0.1% – 33.3% 84 44 0.1% + 83.3% 103 107
103 Toyota Corolla 8 0.1% – 91.3% 170 49 0.1% – 82.4% 98 53
104 Jeep Avenger 7 0.0% – 46.2% 90 56 0.1% – 63.9% 95 69
105 KGM Torres EVX 7 0.0% – 77.4% 97 31 0.1% – 16.2% 112 103
106 Toyota Land Cruiser 7 0.0% n/a  – 7 0.0% + 600.0% 171 195
107 Alfa Romeo Junior 6 0.0% new 138 9 0.0% new 158  –
108 Audi Q8 e-Tron 6 0.0% – 87.0% 121 18 0.0% – 95.7% 140 38
109 BMW X5 6 0.0% – 45.5% 102 34 0.1% – 2.9% 111 104
110 BYD Atto 3 6 0.0% – 80.0% 144 15 0.0% – 90.3% 146 84
111 Fiat 600e 6 0.0% – 60.0% 86 24 0.0% + 14.3% 128 123
112 NIO ET5 6 0.0% – 57.1% 109 28 0.0% – 55.6% 121 105
113 Suzuki Swift 6 0.0% – 66.7% 166 54 0.1% – 6.9% 96 92
114 JAC E-JS4 5 0.0% – 70.6% 104 25 0.0% – 69.1% 126 99
115 KGM Korando 5 0.0% + 400.0% 106 16 0.0% + 300.0% 145 168
116 Maxus Euniq6 5 0.0% – 75.0% 94 25 0.0% – 87.9% 127 71
117 Nissan Qashqai 5 0.0% n/a 161 38 0.1% + 8.6% 108 128
118 Range Rover Sport 5 0.0% – 28.6%  – 21 0.0% + 5.0% 133 137
119 BMW X7 4 0.0% n/a 142 6 0.0% n/a 174 226
120 Opel Combo 4 0.0% + 300.0% 126 20 0.0% + 300.0% 137 174
121 Xpeng P7 4 0.0% n/a 137 21 0.0% + 61.5% 134 136
122 Audi A3 3 0.0% n/a 120 8 0.0% + 0.0% 163 181
123 BMW 5 Series 3 0.0% + 50.0% 91 30 0.1% + 900.0% 115 162
124 Citroen e-C4X 3 0.0% + 50.0% 96 20 0.0% – 35.5% 135 112
125 Hongqi EH7 3 0.0% new 113 28 0.0% new 119  –
126 Lotus Eletre 3 0.0% + 0.0% 131 9 0.0% – 18.2% 159 154
127 Mazda CX-30 3 0.0% – 25.0%  – 17 0.0% + 30.8% 143 148
128 Mazda CX-60 3 0.0% – 66.7%  – 22 0.0% – 4.3% 131 133
129 Mercedes EQS SUV 3 0.0% – 62.5%  – 7 0.0% – 90.5% 168 108
130 Mercedes G-Class 3 0.0% n/a 99 28 0.0% n/a 120 155
131 NIO EL8 3 0.0% new 108 27 0.0% new 123 149
132 Nissan Leaf  3 0.0% – 97.7% 160 19 0.0% – 98.2% 138 19
133 Opel Astra 3 0.0% – 94.0% 116 92 0.2% – 46.2% 86 59
134 VW Caddy 3 0.0% + 0.0% 118 14 0.0% + 180.0% 148 175
135 Audi e-Tron GT 2 0.0% n/a 128 7 0.0% + 0.0% 166 166
136 Audi Q8 2 0.0% n/a 140 7 0.0% n/a 167 248
137 BMW X3 2 0.0% – 33.3%  – 2 0.0% – 60.0% 200 185
138 Cupra Born 2 0.0% – 93.9% 103 11 0.0% – 91.1% 152 97
139 Fiat 500 2 0.0% – 80.0%  – 3 0.0% – 96.6% 193 117
140 Maxus Euniq5 2 0.0% – 33.3% 124 9 0.0% – 25.0% 160 153
141 Maxus Mifa 9 2 0.0% n/a 114 9 0.0% + 350.0% 161 142
142 Mazda6 2 0.0% n/a  – 2 0.0% n/a 203  –
143 Mercedes CLE 2 0.0% n/a  – 4 0.0% + 100.0% 183 222
144 Mercedes EQE 2 0.0% + 0.0% 132 6 0.0% – 90.9% 175 119
145 Mercedes V Class 2 0.0% + 100.0% 115 18 0.0% + 260.0% 142 141
146 Peugeot Traveller 2 0.0% + 0.0% 110 31 0.1% + 19.2% 113 139
147 Porsche Cayenne 2 0.0% – 33.3% 134 11 0.0% – 82.0% 154 111
148 Range Rover  2 0.0% – 71.4% 127 12 0.0% – 50.0% 149 135
149 Skoda Superb 2 0.0% – 96.2%  – 11 0.0% – 86.1% 155 86
150 Toyota Corolla Cross 2 0.0% – 99.1% 111 141 0.2% – 71.2% 74 20
151 Volvo XC90 2 0.0% – 95.7% 136 365 0.6% + 400.0% 36 56
152 Voyah Dream 2 0.0% new  – 4 0.0% new 184 229
153 Aston Martin DBX 1 0.0% n/a 139 3 0.0% n/a 190 261
154 Atlas TGE 1 0.0% n/a  – 1 0.0% n/a 220  –
155 BMW Z4 1 0.0% n/a  – 3 0.0% + 0.0% 191 205
156 Bygg Bil Cobra 1 0.0% n/a  – 1 0.0% n/a 221  –
157 Bygg Bil Westfield 1 0.0% n/a 146 2 0.0% n/a 201  –
158 Citroen Berlingo 1 0.0% n/a  – 2 0.0% – 33.3% 202 203
159 Dongfeng Mhero 1 0.0% new  – 3 0.0% new 192 298
160 Ford Transit   1 0.0% – 50.0%  – 1 0.0% – 50.0% 222 217
161 Land Rover Defender 1 0.0% + 0.0% 130 21 0.0% + 250.0% 132 177
162 Mercedes AMG GT 1 0.0% n/a  – 2 0.0% + 100.0% 204 267
163 Mercedes EQV 1 0.0% – 66.7% 98 11 0.0% – 38.9% 153 147
164 Mercedes GLS 1 0.0% n/a  – 6 0.0% + 500.0% 176 201
165 Mitsubishi Outlander PHEV 1 0.0% n/a  – 255 0.4% n/a 49  –
166 NIO ET7 1 0.0% – 94.1% 125 20 0.0% – 28.6% 136 115
167 Opel Zafira Life 1 0.0% – 80.0% 133 27 0.0% + 107.7% 124 170
168 Porsche Panamera 1 0.0% + 0.0% 163 7 0.0% + 600.0% 169 156
169 Range Rover Evoque 1 0.0% n/a  – 1 0.0% n/a 223  –
170 Smart #1 1 0.0% – 87.5%  – 7 0.0% – 80.6% 170 132
171 Stra ComfortClass 1 0.0% n/a  – 1 0.0% n/a 224  –
172 Subaru Solterra 1 0.0% – 75.0% 165 121 0.2% – 66.4% 77 55
173 Tesla Model X 1 0.0% – 66.7% 169 8 0.0% – 77.1% 164 120
174 Volvo XC60 1 0.0% – 98.1% 135 303 0.5% + 278.8% 42 60

Source: OFV AS



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