South Korea August 2025: Hyundai Avante and Tesla Model Y on top, Kia PV5 lands

The Kia PV5 has landed in its home charts.

The South Korean new light vehicle market edges up 1% year-on-year in August to 138,408 units, that includes 111,109 for domestic manufacturers (-3.2%) and 27,299 for foreigners (+22.6%). The year-to-date tally is now up 3.2% to 1,100,839 including 908,543 locals (+1.3%) and 192,296 foreigners (+13.2%). Hyundai (+2.6%) easily holds onto the brands top spot with 35.4% share, distancing its sister brand Kia (-6.8%) at 31.6%. Genesis (-29.6%) is in trouble and below the 10,000 sales mark for the third time in the past 4 months. Tesla (+261.1%) roars ahead to #4, breaking its volume (7,974) and share (5.8%) records. BMW (+9.8%) follows ahead of Mercedes (-18%). KG Mobility (+2.8%) stays at #7 and Renault Korea (+186.5%) at #8.

The Hyundai Avante (+94.3%) tops the models charts for the first time since September 2021 and ranks #3 year-to-date where it is up 51.6%. Leader for 10 consecutive months up to June, the Kia Sorento (+86.5%) sports a fantastic YoY gain but ends the month in 2nd place. #1 in July, the Kia Carnival (+9%) is down to #3, followed by the Kia Sportage (-3.9%) and Hyundai Porter (+7.3%). The Hyundai Palisade (+242.2%) continues to align superb performances due to the new generation but drops three spots on July to #6. The striking Kia PV5 lands at #52. Among foreign models, the Tesla Model Y (+450%) triumphs and even ranks #2 when including domestic models. The BMW 7 Series (+79.5%), 5 Series (+78.3%), Tesla Model 3 (+40.2%) and BMW X5 (+38.6%) also stand out. 

Previous month: South Korea July 2025: Kia Carnival topples Sorento to #1, Hyundai Palisade #3

One year ago: South Korea August 2024: Hyundai Sonata #1, Kia EV3 breaks into Top 10

Full August 2025 Top 31 All brands, Top 59 All domestic models and Top 50 foreigners below.

South Korea August 2025 – brands:

Pos Brand Aug-25 % /24 Jul 2025 % /24 Pos FY24
1 Hyundai 49,019 35.4% + 2.6% 1 390,805 35.5% + 5.3% 1 1
2 Kia 43,675 31.6% – 6.8% 2 365,907 33.2% – 0.9% 2 2
3 Genesis 9,311 6.7% – 29.6% 3 78,652 7.1% – 14.3% 3 3
4 Tesla 7,974 5.8% + 261.1% 4 34,543 3.1% + 55.1% 7 8
5 BMW 6,458 4.7% + 9.8% 5 51,228 4.7% + 8.1% 4 4
6 Mercedes 4,332 3.1% – 18.0% 6 41,379 3.8% + 4.3% 5 5
7 KG Mobility 4,055 2.9% + 2.8% 7 26,842 2.4% – 16.5% 8 6
8 Renault Korea 3,868 2.8% + 186.5% 8 35,933 3.3% + 156.1% 6 7
9 Volvo 1,313 0.9% + 5.5% 12 9,095 0.8% – 7.6% 11 10
10 Audi 1,263 0.9% + 25.0% 10 7,432 0.7% + 34.3% 13 13
11 Lexus 1,249 0.9% – 7.8% 9 10,212 0.9% + 14.9% 10 11
12 GM Korea 1,181 0.9% – 26.8% 11 10,404 0.9% – 39.8% 9 9
13 Toyota 883 0.6% – 1.9% 14 6,162 0.6% – 1.9% 14 12
14 Porsche 765 0.6% + 2.4% 13 7,542 0.7% + 41.7% 12 14
15 Mini 665 0.5% + 75.5% 15 4,807 0.4% – 9.4% 15 16
16 Land Rover 446 0.3% + 12.3% 17 3,343 0.3% + 19.8% 17 17
17 Volkswagen 410 0.3% – 71.6% 16 3,694 0.3% – 28.4% 16 15
18 BYD 369 0.3% new 19 1,947 0.2% new 19 30
19 Ford 354 0.3% – 9.7% 18 3,288 0.3% + 23.3% 18 18
20 Polestar 257 0.2% + 5040.0% 20 1,866 0.2% + 359.6% 20 23
21 Jeep 121 0.1% – 32.0% 21 1,269 0.1% – 31.0% 22 19
22 Honda 111 0.1% – 59.2% 22 1,407 0.1% – 19.5% 21 20
23 Peugeot 72 0.1% + 46.9% 24 599 0.1% – 15.9% 24 22
24 Lincoln 58 0.0% – 58.0% 23 883 0.1% – 45.8% 23 21
25 Cadillac 57 0.0% – 6.6% 25 446 0.0% – 5.3% 25 24
26 Ferrari 29 0.0% n/a 29 238 0.0% n/a 27 31
27 Maserati 26 0.0% + 136.4% 27 167 0.0% – 10.7% 29 28
28 Lamborghini 24 0.0% – 36.8% 26 287 0.0% + 0.3% 26 25
29 GMC 24 0.0% – 11.1% 30 167 0.0% – 23.4% 28 27
30 Bentley 23 0.0% – 42.5% 28 165 0.0% – 23.3% 30 26
31 Rolls-Royce 16 0.0% + 23.1% 31 130 0.0% + 5.7% 31 29
 – Total local manufacturers 111,109 80.3% – 3.2%  – 908,543 82.5% + 1.3%  –  –
 – Total foreign manufacturers 27,299 19.7% + 22.6%  – 192,296 17.5% + 13.2%  –  –
 – Total market 138,408 100.0% + 1.0%  – 1,100,839 100.0% + 3.2%  –  –

South Korea August 2025 – domestic models:

Pos Model Aug-25 /24 Jul 2025 /24 Pos FY24
1 Hyundai Avante 7,655 + 94.3% 4 53,410 + 51.6% 3 9
2 Kia Sorento 6,531 + 86.5% 2 64,713 + 6.6% 1 1
3 Kia Carnival 6,031 + 9.0% 1 55,711 – 3.0% 2 2
4 Kia Sportage 5,755 – 3.9% 5 49,272 – 4.4% 4 4
5 Hyundai Porter 5,547 + 7.3% 7 38,422 – 20.4% 8 6
6 Hyundai Palisade 5,232 + 242.2% 3 42,268 + 217.3% 6 22
7 Hyundai Grandeur 5,139 – 16.9% 8 43,206 – 5.8% 5 5
8 Kia Seltos 4,238 – 23.7% 6 38,074 – 5.4% 9 7
9 Hyundai Tucson 3,873 – 2.3% 10 34,555 + 7.5% 10 10
10 Hyundai Sonata 3,527 – 44.2% 14 32,686 – 4.1% 11 8
11 Kia Ray 3,484 – 6.1% 11 32,522 – 2.6% 12 11
12 Hyundai Santa Fe 3,303 – 42.2% 9 39,807 – 21.5% 7 3
13 Hyundai Staria 3,246 + 10.0% 12 26,893 + 0.6% 15 14
14 Kia K5 3,238 + 20.4% 16 23,537 – 1.0% 17 18
15 Kia Bongo 3,168 + 6.0% 13 24,639 – 15.6% 16 15
16 Hyundai Kona 3,013 + 41.1% 18 20,129 + 6.9% 20 20
17 Genesis GV70 2,983 – 23.1% 19 22,660 + 5.8% 18 17
18 Renault Korea Grand Koleos 2,903 + 6351.1% 15 29,042 + 64437.8% 13 21
19 Genesis G80 2,826 – 19.0% 17 27,813 – 10.2% 14 12
20 Genesis GV80 2,635 + 21.9% 22 21,289 – 26.1% 19 16
21 Kia EV3 2,317 – 42.1% 21 17,041 + 185.1% 22 28
22 Hyundai Bus/Truck 2,202 + 44.6% 20 12,391 n/a 23 n/a
23 Kia Morning 2,080 + 128.6% 36 9,505 + 1.9% 26 24
24 Kia K8 1,976 – 27.1% 23 19,140 + 17.1% 21 19
25 Hyundai Ioniq 5 1,662 + 36.0% 24 10,041 – 0.7% 25 26
26 Hyundai Casper 1,247 – 75.2% 30 10,083 – 65.0% 24 13
27 Hyundai Nexo 1,203 + 246.7% 34 2,929 + 36.9% 42 41
28 Kia EV4 1,124 new 25 5,886 new 32  –
29 Kia EV6 1,080 + 80.3% 35 6,824 – 5.8% 30 31
30 Kia Niro 1,062 – 7.8% 32 8,731 – 19.1% 27 25
31 KGM Musso EV 1,040 new 26 5,354 new 35  –
32 KGM Actyon 1,040 + 33.3% 29 4,153 + 432.4% 37 37
33 Chevrolet Trax Crossover 993 – 13.3% 33 8,369 – 35.5% 28 23
34 Hyundai Ioniq 9 926 new 31 5,671 new 33  –
35 Kia Tasman 887 new 28 6,152 new 31  –
36 Hyundai Venue 813 + 171.9% 27 7,062 + 136.6% 29 39
37 Genesis G90 577 + 8.5% 38 5,088 – 8.2% 36 33
38 Renault Korea SM6 568 + 1570.6% 55 821 + 48.2% 54 50
39 KGM Tivoli 469 – 18.2% 41 3,287 – 29.7% 39 35
40 Renault Korea Arkana 451 – 22.1% 40 3,250 – 55.2% 40 32
41 KGM Musso Sports 445 new 43 2,502 new 43  –
42 Renault Korea QM6 384 – 42.9% 42 3,062 – 48.5% 41 34
43 KGM Torres 382 – 58.3% 39 5,482 – 48.8% 34 27
44 Kia Bus/Special 288 + 161.8% 45 1,224 n/a 49
45 KGM Torres EVX 253 – 32.9% 48 1,532 – 69.6% 46 36
46 Hyundai Ioniq 6 230 – 43.2% 37 3,800 + 35.3% 38 38
47 KGM Musso Khan 226 new 44 1,723 new 45  –
48 Hyundai ST1 201 + 9.8% 49 951 + 65.1% 52 49
49 Genesis G70 199 – 13.5% 53 1,268 – 23.2% 48 42
50 Chevrolet Trailblazer 185 – 29.9% 46 1,845 – 38.8% 44 40
51 KGM Rexton New Arena 168 + 1.2% 51 913 – 36.3% 53 46
52 Kia PV5 161 new  – 161 new 58  –
53 Kia K9 143 – 19.2% 50 1,117 – 29.3% 50 44
54 Kia EV9 112 + 21.7% 47 1,053 – 28.8% 51 45
55 Genesis GV60 91 + 175.8% 52 534 + 29.6% 55 51
56 Renault Korea Scenic E-Tech 38 new  – 48 new 61  –
57 Renault Korea Master 34 + 70.0% 54 220 – 4.8% 57 53
58 KGM Korando 32 – 61.0% 56 360 – 55.5% 56 47
59 Chevrolet Colorado 3 – 96.5% 57 71 – 68.2% 59 52

South Korea August 2025 – foreign models:

Pos Model Aug-25 /24 Jul 2025 /24 Pos FY24
1 Tesla Model Y 6,683 + 450.0% 1 28,663 + 122.6% 1 3
2 BMW 5 Series 1,993 + 78.3% 2 16,010 + 25.2% 3 2
3 Mercedes E Class 1,693 – 24.3% 3 16,626 + 31.3% 2 1
4 Tesla Model 3 1,291 + 40.2% 5 5,720 – 36.5% 5 4
5 Mercedes GLC 653 – 19.4% 4 5,753 + 14.0% 4 5
6 Volvo XC60 563 + 8.9% 17 3,500 – 11.3% 12 8
7 BMW X5 553 + 38.6% 13 3,993 – 1.2% 9 7
8 BMW 3 Series 525 – 15.0% 6 4,017 + 21.2% 8 10
9 BMW 7 Series 524 + 79.5% 11 3,525 + 34.1% 11 15
10 BMW X3 505 – 21.0% 7 4,317 + 21.1% 6 12
11 Lexus ES 495 – 14.9% 9 4,247 – 7.4% 7 6
12 Audi Q4 e-Tron 444 + 41.9% 12 2,385 + 9.4% 20 22
13 Mercedes GLE 442 – 0.2% 15 3,865 – 0.9% 10 11
14 Mercedes S Class 352 – 10.0% 8 3,021 – 8.8% 15 9
15 Mini Cooper Hatch 334 + 149.3% 16 2,393 + 20.7% 19 21
16 Lexus NX 326 – 16.4% 10 3,109 + 31.6% 14 16
17 BMW X7 321 + 21.6% 14 3,111 + 17.8% 13 14
18 BMW X4 316 – 0.3% 18 2,447 – 5.3% 18 17
19 BMW X6 302 + 40.5% 29 2,468 + 16.3% 17 20
20 Audi Q6 e-tron 290 new 46 499 new n/a  –
21 Lexus RX 255 + 83.5% 23 1,527 + 28.0% 29 36
22 Polestar 4 252 #DIV/0! 33 1,520 #DIV/0! 30 n/a
23 BMW X1 234 + 146.3% 30 1,718 + 43.6% 26 32
24 BYD Atto 3 230 #DIV/0! 25 1,764 #DIV/0! 25  –
25 Porsche Cayenne 221 + 16.3% 22 2,745 + 11.0% 16 19
26 BMW 4 Series 216 + 0.9% 32 1,505 + 48.4% 32 38
27 Ford Explorer 205 – 8.1% 40 2,001 + 74.6% 24 40
28 Volvo XC90 203 + 52.6% 21 1,083 – 5.2% 36 42
29 Volvo S90 190 + 24.2% n/a 907 – 35.6% 44 30
30 Mercedes C Class 167 – 16.1% 31 2,081 – 34.4% 23 18
31 Porsche Macan 167 #DIV/0! 35 968 + 406.8% 40 n/a
32 Volvo XC40 166 – 20.2% 39 1,642 + 2.8% 27 28
33 Toyota RAV4 165 – 37.3% 28 1,339 – 28.8% 34 23
34 Porsche Taycan 160 + 154.0% 26 1,302 + 308.2% 35 47
35 Mercedes CLE 158 – 66.4% 24 2,215 + 9.0% 22 25
36 Toyota Camry 158 – 4.2% 37 1,511 + 24.6% 31 31
37 Mercedes G Class 157 + 127.5% 20 2,244 + 126.4% 21 26
38 Range Rover Sport 149 + 136.5% 41 943 + 70.8% 42 n/a
39 Mercedes GLS 145 – 8.8% n/a 911 – 8.2% 43 44
40 Range Rover 137 – 13.8% 48 737 – 30.6% 46 39
41 BYD Seal 136 new n/a 174 new n/a n/a
42 Toyota Alphard 134 + 81.1% 36 975 + 146.2% 39 n/a
43 Toyota Sienna 129 + 4.9% n/a 548 + 19.7% n/a 60
44 VW Golf 123 – 13.4% 38 510 – 18.9% n/a 45
45 Porsche Panamera 121 – 45.0% 27 1,596 + 84.1% 28 43
46 BMW iX 121 new n/a 314 new n/a n/a
47 Toyota Prius 118 + 21.6% 49 479 – 23.4% n/a n/a
48 Mini Electric 109 new 47 410 new n/a n/a
49 BMW i4 101 – 34.4% n/a 176 – 79.3% n/a 49
50 Audi A5 97 n/a 42 n/a n/a n/a n/a

Source: KAIDA



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