The BYD Shark 6 is the third best-selling pickup in Australia again.
For the first time this year, the Australian new vehicle market is in positive, delivering a new March record at 111,617 units (+1.8%). Q1 sales are off -2.8% to 295,952. The most interesting set of stats this month is sales by alimentation that show petrol off -8.3% to 43,785, diesel down -1.2% to 31,548, HEVs up 22.8% to 16,830 but BEVs sinking -19.9% to just 8,385 and 7.5% share vs. 9.5% a year ago. This is due in large part to Tesla’s struggles. Finally PHEV units surge 380.1% to 6,932 as customers rush to register their vehicle before the end of the Fringe Benefits Tax exemption for PHEVs on March 31. Private sales edge down -2.5% to 54,806 while business fleets are up 4.7% to 41,404. Rental fleets sink -13.5% to 5,434 and government sales skid -13.9% to 2,826.
SUV sales continue to surge at +26.3% to 67,586 and 60.6% share vs. 58.9% last year and 55% two years ago, with Light Commercials up 6.5% to 24,560 and 22% share vs. 21% in March 2024 and 22.6% the year prior. Passenger Cars freefall again at -12.9% to 15,335 and 13.7% share vs. 16.1% last year and 17.7% two years ago. Heavy commercial vehicles are down -20.6% to 3,448 and 3.1% share. All states and territories are in positive this month except from Queensland (-4.8% to 22,417). Western Australia leads the charge at +13.6% to 12,577 sales, followed by Tasmania +12.2% to 1,806, the Australian Capital Territory (+10.7% to 1,753) and South Australia (+4.5% to 7,304) and Northern Territory (+3.8% to 965). Volume leaders New South Wales (+1.7% to 34,367) and Victoria (+1.1% to 30,428) are more discreet. Looking at sales by country of origin, Japan is up 1% to 33,916, Thailand down -10% to 21,803 followed closely by China up 21% to 21,358. South Korea is off -3.4% to 13,288 and Germany up 12.6% to 5,424.
The Ford Ranger is back to the #1 overall ranking for the first time since last June.
In the brands charts, Toyota (+8.3%) is very solid year-on-year but its March share (18.4%) is below its YTD level (19.5%. Ford (-6.2%) reclaims the 2nd spot it held over the Full Year 2024 despite a significant loss. Mazda (-3%) and Kia (+3.4%) are relegated to #3 and #4 respectively ahead of Mitsubishi (-7.6%) in difficulty. Hyundai (+13.8%) rallies back up but is stuck in 6th place. The performer of the month is without a doubt BYD (+196.6%) tripling its sales year-on-year and breaking into the Top 10 for the first time directly at #7. BYD is therefore the best-selling Chinese brand in Australia for the first time. GWM (+21.4%) also impresses at #8, breaking its volume record at 4,393. MG (-0.6%) is down to #10. Chery (+293.2%) continues to gear up spectacularly. In contrast Tesla (-53%) is decimated. We welcome Geely at #35. Not reporting sales are Deepal, Ineos, Mahindra, Smart and Xpeng.
Model-wise, the Ford Ranger (-12.9%) is back to the top spot for the first time since last June and despite a steep year-on-year fall. The Toyota RAV4 (-14.8%) is dethroned but holds onto the YTD top spot for now (and for just 576 sales). The Toyota Hilux (+2.2%) remains in third place ahead of the Mitsubishi Outlander (+8.7%) at a record #4 also hit in June 2024. The Toyota Prado (+543.7%) rounds out the Top 5 with a stellar year-on-year lift due to the new model. The BYD Shark 6 spectacularly repeats at #6 with a record 2.5% share, proving that last month’s result was not a fluke. However sales have definitely been boosted by the upcoming end of the tax exemption on PHEVs.
Previous month: Australia February 2025: BYD Shark 6 lands with a bang
One year ago: Australia March 2024: Ford up to #2 brand, Everest breaks ranking record
Full March 2025 Top 52 All brands and Top 40 models below.
Australia March 2025 – brands:
| Pos | Brand | Mar-25 | % | /24 | Feb | 2025 | % | /24 | Pos | FY24 |
| 1 | Toyota | 20,541 | 18.4% | + 8.3% | 1 | 57,797 | 19.5% | + 2.8% | 1 | 1 |
| 2 | Ford | 8,232 | 7.4% | – 6.2% | 4 | 21,399 | 7.2% | – 5.6% | 3 | 2 |
| 3 | Mazda | 8,000 | 7.2% | – 3.0% | 2 | 25,119 | 8.5% | + 5.7% | 2 | 3 |
| 4 | Kia | 7,307 | 6.5% | + 3.4% | 3 | 19,734 | 6.7% | + 4.3% | 4 | 4 |
| 5 | Mitsubishi | 7,265 | 6.5% | – 7.6% | 5 | 19,065 | 6.4% | – 5.6% | 5 | 5 |
| 6 | Hyundai | 6,813 | 6.1% | + 13.8% | 6 | 18,286 | 6.2% | + 2.4% | 6 | 6 |
| 7 | BYD | 4,811 | 4.3% | + 196.6% | 11 | 8,767 | 3.0% | + 95.6% | 12 | 17 |
| 8 | GWM | 4,393 | 3.9% | + 21.4% | 7 | 11,579 | 3.9% | + 13.5% | 7 | 10 |
| 9 | Nissan | 4,079 | 3.7% | – 18.0% | 9 | 10,673 | 3.6% | – 25.3% | 9 | 9 |
| 10 | MG | 3,926 | 3.5% | – 0.6% | 8 | 11,405 | 3.9% | – 8.2% | 8 | 7 |
| 11 | Isuzu Ute | 3,508 | 3.1% | – 19.4% | 12 | 9,115 | 3.1% | – 28.8% | 11 | 8 |
| 12 | Subaru | 3,201 | 2.9% | – 15.0% | 10 | 9,636 | 3.3% | – 9.4% | 10 | 11 |
| 13 | Tesla | 2,829 | 2.5% | – 53.0% | 17 | 5,160 | 1.7% | – 59.7% | 17 | 12 |
| 14 | Volkswagen | 2,701 | 2.4% | – 10.7% | 13 | 7,199 | 2.4% | – 19.2% | 13 | 13 |
| 15 | Mercedes | 2,531 | 2.3% | + 33.0% | 15 | 6,257 | 2.1% | + 27.4% | 14 | 15 |
| 16 | BMW | 2,456 | 2.2% | – 3.0% | 16 | 5,628 | 1.9% | – 3.7% | 16 | 14 |
| 17 | Chery | 2,182 | 2.0% | + 293.2% | 14 | 6,057 | 2.0% | + 216.6% | 15 | 22 |
| 18 | Honda | 1,764 | 1.6% | + 8.4% | 19 | 4,242 | 1.4% | – 9.4% | 19 | 20 |
| 19 | Suzuki | 1,705 | 1.5% | – 15.7% | 18 | 4,464 | 1.5% | – 15.6% | 18 | 16 |
| 20 | Lexus | 1,295 | 1.2% | + 17.1% | 22 | 3,318 | 1.1% | + 11.0% | 22 | 21 |
| 21 | Audi | 1,234 | 1.1% | – 4.3% | 21 | 3,392 | 1.1% | – 3.6% | 21 | 19 |
| 22 | LDV | 1,215 | 1.1% | – 9.7% | 20 | 3,561 | 1.2% | – 21.7% | 20 | 18 |
| 23 | Land Rover | 931 | 0.8% | + 34.3% | 23 | 1,963 | 0.7% | + 13.1% | 23 | 24 |
| 24 | Volvo | 725 | 0.6% | + 13.1% | 24 | 1,904 | 0.6% | + 0.8% | 24 | 23 |
| 25 | Mini | 611 | 0.5% | + 90.9% | 26 | 1,394 | 0.5% | + 69.4% | 26 | 30 |
| 26 | Porsche | 468 | 0.4% | – 27.7% | 25 | 1,446 | 0.5% | – 22.3% | 25 | 25 |
| 27 | Skoda | 459 | 0.4% | – 14.2% | 30 | 1,100 | 0.4% | – 29.2% | 29 | 28 |
| 28 | Cupra | 416 | 0.4% | + 95.3% | 34 | 788 | 0.3% | + 36.1% | 31 | 33 |
| 29 | Renault | 388 | 0.3% | – 27.2% | 28 | 1,163 | 0.4% | – 20.2% | 27 | 26 |
| 30 | KGM Ssangyong | 378 | 0.3% | – 20.9% | 27 | 1,114 | 0.4% | – 18.6% | 28 | 27 |
| 31 | Chevrolet | 360 | 0.3% | + 12.5% | 29 | 1,007 | 0.3% | + 12.8% | 30 | 29 |
| 32 | Ram | 266 | 0.2% | – 29.1% | 31 | 768 | 0.3% | – 26.2% | 32 | 31 |
| 33 | Fiat | 199 | 0.2% | + 111.7% | 35 | 532 | 0.2% | + 58.3% | 34 | 34 |
| 34 | Jeep | 190 | 0.2% | – 19.1% | 32 | 543 | 0.2% | – 25.6% | 33 | 32 |
| 35 | Geely | 188 | 0.2% | new | – | 188 | 0.1% | new | 40 | – |
| 36 | Polestar | 182 | 0.2% | + 116.7% | 36 | 389 | 0.1% | + 11.8% | 36 | 36 |
| 37 | Peugeot | 167 | 0.1% | + 18.4% | 38 | 373 | 0.1% | – 24.5% | 37 | 35 |
| 38 | Genesis | 121 | 0.1% | – 6.9% | 37 | 336 | 0.1% | + 0.3% | 38 | 37 |
| 39 | JAC | 117 | 0.1% | new | 33 | 525 | 0.2% | new | 35 | – |
| 40 | Zeekr | 112 | 0.1% | new | 39 | 211 | 0.1% | new | 39 | – |
| 41 | Leapmotor | 87 | 0.1% | new | 43 | 138 | 0.0% | new | 42 | 48 |
| 42 | Jaguar | 65 | 0.1% | – 28.6% | 40 | 151 | 0.1% | – 23.4% | 41 | 38 |
| 43 | Maserati | 45 | 0.0% | + 4.7% | 46 | 88 | 0.0% | – 12.9% | 44 | 40 |
| 44 | Alfa Romeo | 44 | 0.0% | – 12.0% | 41 | 119 | 0.0% | – 42.8% | 43 | 39 |
| 45 | Ferrari | 33 | 0.0% | + 22.2% | 45 | 58 | 0.0% | + 7.4% | 46 | 42 |
| 46 | Lamborghini | 28 | 0.0% | + 47.4% | 42 | 82 | 0.0% | + 78.3% | 45 | 41 |
| 47 | Aston Martin | 23 | 0.0% | – 4.2% | 44 | 55 | 0.0% | + 34.1% | 47 | 45 |
| 48 | Bentley | 12 | 0.0% | – 25.0% | 47 | 32 | 0.0% | – 30.4% | 48 | 43 |
| 49 | McLaren | 9 | 0.0% | + 80.0% | 49 | 20 | 0.0% | + 100.0% | 49 | 47 |
| 50 | Lotus | 5 | 0.0% | – 84.8% | 50 | 16 | 0.0% | – 72.9% | 51 | 44 |
| 51 | Rolls-Royce | 4 | 0.0% | + 100.0% | 48 | 19 | 0.0% | + 111.1% | 50 | 49 |
| 52 | Citroen | 0 | 0.0% | – 100.0% | 51 | 5 | 0.0% | – 82.8% | 52 | 46 |
Australia March 2025 – models:
| Pos | Model | Mar-25 | % | /23 | Feb | 2025 | % | /24 | Pos | FY24 |
| 1 | Ford Ranger | 4,932 | 4.4% | – 12.9% | 2 | 13,226 | 4.5% | – 16.1% | 2 | 1 |
| 2 | Toyota RAV4 | 4,321 | 3.9% | – 14.8% | 1 | 13,802 | 4.7% | + 36.3% | 1 | 2 |
| 3 | Toyota Hilux | 4,081 | 3.7% | + 2.2% | 3 | 10,999 | 3.7% | – 11.9% | 3 | 3 |
| 4 | Mitsubishi Outlander | 3,005 | 2.7% | + 8.7% | 5 | 7,480 | 2.5% | + 6.1% | 5 | 5 |
| 5 | Toyota Prado | 2,871 | 2.6% | + 543.7% | 4 | 8,441 | 2.9% | + 163.0% | 4 | 37 |
| 6 | BYD Shark 6 | 2,810 | 2.5% | new | 6 | 4,836 | 1.6% | new | 12 | – |
| 7 | Ford Everest | 2,100 | 1.9% | – 7.2% | 20 | 4,986 | 1.7% | + 10.8% | 10 | 6 |
| 8 | Isuzu D-Max | 2,088 | 1.9% | – 15.3% | 7 | 6,196 | 2.1% | – 22.0% | 6 | 4 |
| 9 | MG ZS | 2,020 | 1.8% | – 1.3% | 11 | 4,952 | 1.7% | – 21.3% | 11 | 9 |
| 10 | Hyundai Kona | 2,011 | 1.8% | + 25.1% | 10 | 5,201 | 1.8% | + 30.1% | 9 | 17 |
| 11 | Mitsubishi Triton | 1,954 | 1.8% | + 0.0% | 16 | 4,597 | 1.6% | – 5.7% | 15 | 14 |
| 12 | Nissan X-Trail | 1,945 | 1.7% | – 10.0% | 14 | 4,561 | 1.5% | – 18.5% | 16 | 16 |
| 13 | Kia Sportage | 1,847 | 1.7% | – 12.6% | 9 | 5,600 | 1.9% | + 9.2% | 7 | 10 |
| 14 | Hyundai Tucson | 1,831 | 1.6% | + 22.7% | 15 | 4,736 | 1.6% | + 1.1% | 13 | 12 |
| 15 | Mazda CX-5 | 1,734 | 1.6% | – 18.7% | 8 | 5,538 | 1.9% | + 0.8% | 8 | 8 |
| 16 | Tesla Model Y | 1,725 | 1.5% | – 60.6% | 31 | 3,114 | 1.1% | – 54.4% | 26 | 11 |
| 17 | GWM Haval Jolion | 1,568 | 1.4% | + 30.3% | 18 | 4,160 | 1.4% | + 20.2% | 18 | 24 |
| 18 | Toyota Corolla | 1,527 | 1.4% | – 24.7% | 12 | 4,671 | 1.6% | – 27.1% | 14 | 7 |
| 19 | Isuzu MU-X | 1,420 | 1.3% | – 24.7% | 41 | 2,919 | 1.0% | – 39.9% | 31 | 15 |
| 20 | GWM Haval H6 | 1,380 | 1.2% | + 63.7% | 25 | 3,201 | 1.1% | + 45.3% | 25 | 41 |
| 21 | Mazda BT-50 | 1,277 | 1.1% | – 8.1% | 17 | 3,868 | 1.3% | – 1.9% | 19 | 22 |
| 22 | Chery Tiggo 4 Pro | 1,252 | 1.1% | new | 28 | 3,338 | 1.1% | new | 21 | 116 |
| 23 | Mazda CX-3 | 1,220 | 1.1% | – 16.8% | 13 | 4,337 | 1.5% | + 2.7% | 17 | 13 |
| 24 | Toyota Corolla Cross | 1,220 | 1.1% | + 56.6% | 27 | 3,211 | 1.1% | + 33.0% | 23 | 42 |
| 25 | Toyota Yaris Cross | 1,191 | 1.1% | + 169.5% | 30 | 3,015 | 1.0% | + 61.4% | 30 | 46 |
| 26 | Tesla Model 3 | 1,104 | 1.0% | – 32.6% | 44 | 2,046 | 0.7% | – 65.6% | n/a | 18 |
| 27 | Subaru Forester | 1,083 | 1.0% | – 17.7% | 22 | 3,208 | 1.1% | – 10.5% | 24 | 25 |
| 28 | Toyota Hiace | 1,052 | 0.9% | + 15.2% | 19 | 3,212 | 1.1% | + 8.0% | 22 | 23 |
| 29 | Mitsubishi ASX | 1,001 | 0.9% | – 9.2% | 23 | 3,439 | 1.2% | + 10.6% | 20 | 29 |
| 30 | Kia Sorento | 977 | 0.9% | + 2.3% | 32 | 2,483 | 0.8% | – 2.7% | 34 | 38 |
| 31 | Kia Carnival | 916 | 0.8% | + 54.7% | 33 | 2,402 | 0.8% | + 40.7% | 35 | 34 |
| 32 | Mazda3 | 905 | 0.8% | – 1.8% | 21 | 3,104 | 1.0% | + 14.3% | 27 | 32 |
| 33 | Hyundai i30 | 903 | 0.8% | – 11.6% | 35 | 2,624 | 0.9% | – 36.3% | 33 | 26 |
| 34 | Mazda CX-30 | 893 | 0.8% | – 5.7% | 26 | 3,061 | 1.0% | + 4.4% | 29 | 27 |
| 35 | Subaru Outback | 885 | 0.8% | – 4.7% | 38 | 2,300 | 0.8% | – 10.0% | 38 | 33 |
| 36 | Subaru Crosstrek | 874 | 0.8% | – 16.7% | 24 | 2,905 | 1.0% | – 6.7% | 32 | 31 |
| 37 | MG 3 | 864 | 0.8% | – 11.7% | 29 | 3,081 | 1.0% | + 6.6% | 28 | 28 |
| 38 | Toyota Land Cruiser PU/CC | 843 | 0.8% | – 10.3% | 40 | 2,304 | 0.8% | – 26.5% | 37 | 30 |
| 39 | Nissan Navara | 840 | 0.8% | – 23.7% | 37 | 2,364 | 0.8% | – 23.2% | 36 | 35 |
| 40 | Kia Picanto | 815 | 0.7% | + 56.4% | 54 | 1,915 | 0.6% | + 99.7% | n/a | 61 |
Source: VFACTS, EVC
