The Toyota RAV4 is the most popular vehicle in New Zealand.
8,839 new vehicles found a buyer in New Zealand in April, a -4.3% year-on-year contraction. The year-to-date tally is now down -4.9% to 41,031 units. The Top four brands all fall faster than the market. Toyota is off -8.8% to 24.6% share vs. 23.2% so far this year, Ford sinks -27.5% to climbs one spot on March to #2, overtaking Mitsubishi (-10.9%) with Kia (-7.9%) in tow. Nissan (+2.8%) edges up to stay at #5 ahed of Suzuki (-31.1%). BYD (+771.4%) lodges a third Top 10 finish this year at #10 while MG (+44.7%) and Mazda (+35.1%) impress and Hyundai (+3.2%) pushes up.
Over in the models charts, the Toyota RAV4 (-31.1%) is back in charge despite a steep year-on-year drop, and cements its YTD domination. The Ford Ranger (-19.5%), #1 last month, is down to #2 and stuck in third place in the YTD race below the Toyota Hilux (+25.5%) in great shape this month. The Mitsubishi ASX (+82.8%) surges ahead to #4, a ranking it now also holds year-to-date. The Mitsubishi Outlander (+3.3%) closes out the Top 5. The MG ZS (+31.3%) and Nissan Navara (+25.3%) also shine below. The new BYD Shark 6 is up one spot on March to #12 and ranks #11 year-to-date.
Previous month: New Zealand March 2025: Ford Ranger claws back on top, BYD Shark 6 at #13
One year ago: New Zealand April 2024: Toyota RAV4 at record share, sales down to lowest since pandemic
Full April 2025 Top 71 All brands and Top 20 models below.
New Zealand April 2025 – brands:
| Pos | Brand | Apr-25 | % | /24 | Mar | 2025 | % | /24 | Pos | FY24 |
| 1 | Toyota | 2,170 | 24.6% | – 8.8% | 1 | 9,500 | 23.2% | + 1.3% | 1 | 1 |
| 2 | Ford | 917 | 10.4% | – 27.5% | 3 | 3,931 | 9.6% | – 36.5% | 3 | 2 |
| 3 | Mitsubishi | 842 | 9.5% | – 10.9% | 2 | 4,116 | 10.0% | – 16.4% | 2 | 3 |
| 4 | Kia | 548 | 6.2% | – 7.9% | 4 | 2,931 | 7.1% | + 4.2% | 4 | 4 |
| 5 | Nissan | 399 | 4.5% | + 2.8% | 5 | 1,892 | 4.6% | – 2.0% | 5 | 6 |
| 6 | Suzuki | 336 | 3.8% | – 31.1% | 8 | 1,658 | 4.0% | – 12.7% | 6 | 5 |
| 7 | MG | 301 | 3.4% | + 44.7% | 9 | 1,455 | 3.5% | + 55.8% | 7 | 11 |
| 8 | Mazda | 273 | 3.1% | + 35.1% | 7 | 1,362 | 3.3% | + 19.1% | 8 | 8 |
| 9 | Hyundai | 260 | 2.9% | + 3.2% | 10 | 1,041 | 2.5% | – 16.8% | 12 | 7 |
| 10 | BYD | 244 | 2.8% | + 771.4% | 12 | 1,162 | 2.8% | + 654.5% | 10 | 22 |
| 11 | GWM | 212 | 2.4% | – 22.9% | 11 | 1,114 | 2.7% | – 4.5% | 11 | 12 |
| 12 | Volkswagen | 183 | 2.1% | – 20.8% | 15 | 836 | 2.0% | – 27.4% | 13 | 9 |
| 13 | Honda | 160 | 1.8% | – 6.4% | 6 | 1,346 | 3.3% | + 17.3% | 9 | 10 |
| 14 | Subaru | 158 | 1.8% | + 24.4% | 13 | 762 | 1.9% | + 23.1% | 14 | 15 |
| 15 | Mercedes | 145 | 1.6% | + 0.7% | 16 | 698 | 1.7% | – 6.3% | 15 | 14 |
| 16 | BMW | 109 | 1.2% | + 49.3% | 14 | 644 | 1.6% | + 22.7% | 16 | 16 |
| 17 | Lexus | 108 | 1.2% | + 3.8% | 17 | 513 | 1.3% | + 10.8% | 18 | 17 |
| 18 | LDV | 108 | 1.2% | + 125.0% | 22 | 402 | 1.0% | + 75.5% | 20 | 26 |
| 19 | Land Rover | 105 | 1.2% | + 29.6% | 21 | 407 | 1.0% | – 8.3% | 19 | 21 |
| 20 | Isuzu | 94 | 1.1% | – 52.5% | 19 | 584 | 1.4% | – 40.0% | 17 | 13 |
| 21 | Polestar | 94 | 1.1% | + 754.5% | 26 | 281 | 0.7% | + 940.7% | 26 | 44 |
| 22 | Audi | 90 | 1.0% | + 15.4% | 20 | 367 | 0.9% | – 11.1% | 21 | 20 |
| 23 | Skoda | 85 | 1.0% | – 9.6% | 24 | 345 | 0.8% | – 12.7% | 22 | 19 |
| 24 | Mini | 75 | 0.8% | + 36.4% | 23 | 326 | 0.8% | + 34.7% | 23 | 23 |
| 25 | Jaecoo | 71 | 0.8% | new | 28 | 268 | 0.7% | new | 27 | 42 |
| 26 | Omoda | 69 | 0.8% | + 16.9% | 25 | 285 | 0.7% | + 359.7% | 25 | 33 |
| 27 | Volvo | 44 | 0.5% | + 7.3% | 33 | 156 | 0.4% | + 15.6% | 33 | 34 |
| 28 | Peugeot | 43 | 0.5% | + 79.2% | 27 | 254 | 0.6% | + 24.5% | 28 | 29 |
| 29 | Ram | 42 | 0.5% | + 90.9% | 45 | 82 | 0.2% | – 19.6% | 42 | 40 |
| 30 | Tesla | 39 | 0.4% | – 41.8% | 18 | 303 | 0.7% | – 31.9% | 24 | 18 |
| 31 | Fiat | 39 | 0.4% | + 2.6% | 38 | 140 | 0.3% | – 43.3% | 35 | 25 |
| 32 | Fuso | 38 | 0.4% | – 47.9% | 30 | 179 | 0.4% | – 48.9% | 31 | 24 |
| 33 | Hino | 36 | 0.4% | – 21.7% | 32 | 170 | 0.4% | – 4.0% | 32 | 28 |
| 34 | KGM/SSangyong | 34 | 0.4% | + 70.0% | 31 | 234 | 0.6% | + 93.4% | 29 | 31 |
| 35 | Scania | 31 | 0.4% | – 41.5% | 34 | 143 | 0.3% | – 37.0% | 34 | 27 |
| 36 | Jeep | 31 | 0.4% | + 158.3% | 39 | 119 | 0.3% | + 80.3% | 36 | 45 |
| 37 | Porsche | 28 | 0.3% | + 21.7% | 29 | 212 | 0.5% | + 6.5% | 30 | 32 |
| 38 | Iveco | 25 | 0.3% | + 4.2% | 41 | 100 | 0.2% | – 34.2% | 38 | 30 |
| 39 | CRRC | 24 | 0.3% | n/a | 49 | 41 | 0.1% | – 19.6% | 48 | 49 |
| 40 | Cupra | 22 | 0.2% | + 83.3% | 35 | 101 | 0.2% | – 4.7% | 37 | 36 |
| 41 | Volvo Trucks | 20 | 0.2% | – 13.0% | 42 | 71 | 0.2% | – 42.7% | 45 | 37 |
| 42 | Kenworth | 18 | 0.2% | – 14.3% | 44 | 83 | 0.2% | – 21.0% | 41 | 41 |
| 43 | Chevrolet | 17 | 0.2% | – 10.5% | 36 | 77 | 0.2% | – 30.6% | 43 | 38 |
| 44 | Leapmotor | 16 | 0.2% | new | 48 | 44 | 0.1% | new | 47 | 74 |
| 45 | Alfa Romeo | 16 | 0.2% | – 38.5% | 57 | 27 | 0.1% | – 27.0% | 51 | 51 |
| 46 | Renault | 12 | 0.1% | – 29.4% | 40 | 72 | 0.2% | – 20.0% | 44 | 43 |
| 47 | JAC | 12 | 0.1% | + 200.0% | 52 | 27 | 0.1% | + 350.0% | 52 | 68 |
| 48 | UD Trucks | 11 | 0.1% | – 31.3% | 51 | 40 | 0.1% | – 55.1% | 50 | 47 |
| 49 | Geely | 11 | 0.1% | new | 73 | 12 | 0.0% | new | 57 | – |
| 50 | Jaguar | 10 | 0.1% | + 0.0% | 37 | 95 | 0.2% | + 30.1% | 40 | 46 |
| 51 | DAF | 9 | 0.1% | – 59.1% | 46 | 47 | 0.1% | – 60.2% | 46 | 39 |
| 52 | Foton | 9 | 0.1% | – 30.8% | 47 | 41 | 0.1% | – 19.6% | 49 | 48 |
| 53 | Mahindra | 8 | 0.1% | – 74.2% | 43 | 98 | 0.2% | – 47.9% | 39 | 35 |
| 54 | Maserati | 6 | 0.1% | + 100.0% | – | 17 | 0.0% | + 0.0% | 55 | 59 |
| 55 | MAN | 6 | 0.1% | + 20.0% | 65 | 9 | 0.0% | – 57.1% | 64 | 53 |
| 56 | Ineos | 3 | 0.0% | – 40.0% | 53 | 17 | 0.0% | – 41.4% | 54 | 54 |
| 57 | Citroen | 3 | 0.0% | – 57.1% | 66 | 16 | 0.0% | – 44.8% | 56 | 55 |
| 58 | Smart | 3 | 0.0% | new | 60 | 11 | 0.0% | new | 61 | – |
| 59 | Ferrari | 2 | 0.0% | – 50.0% | 61 | 8 | 0.0% | – 42.9% | 65 | 58 |
| 60 | Aston Martin | 1 | 0.0% | – 75.0% | 54 | 19 | 0.0% | + 5.6% | 53 | 60 |
| 61 | Lamborghini | 1 | 0.0% | – 66.7% | 56 | 12 | 0.0% | + 33.3% | 58 | 56 |
| 62 | Opel | 1 | 0.0% | – 87.5% | – | 12 | 0.0% | – 36.8% | 59 | 50 |
| 63 | Zhongtong | 1 | 0.0% | n/a | 50 | 12 | 0.0% | + 500.0% | 60 | 70 |
| 64 | Bentley | 1 | 0.0% | – 80.0% | 58 | 10 | 0.0% | – 23.1% | 62 | 62 |
| 65 | Can-Am | 1 | 0.0% | – 50.0% | 59 | 10 | 0.0% | – 16.7% | 63 | 61 |
| 66 | Freightliner | 1 | 0.0% | n/a | 62 | 6 | 0.0% | + 100.0% | 66 | 75 |
| 67 | International | 1 | 0.0% | – 66.7% | 64 | 5 | 0.0% | – 61.5% | 67 | 64 |
| 68 | Yamaha | 1 | 0.0% | – 66.7% | – | 5 | 0.0% | – 37.5% | 72 | 65 |
| 69 | BCI | 1 | 0.0% | n/a | – | 3 | 0.0% | + 50.0% | 75 | 77 |
| 70 | Yutong | 1 | 0.0% | n/a | 69 | 3 | 0.0% | – 70.0% | 77 | 66 |
| 71 | Morgan | 1 | 0.0% | + 0.0% | – | 1 | 0.0% | – 50.0% | 81 | 80 |
New Zealand April 2025 – models:
| Pos | Model | Apr-25 | % | /24 | Mar | 2025 | % | /24 | Pos | FY24 |
| 1 | Toyota RAV4 | 697 | 7.9% | – 31.1% | 2 | 3,140 | 7.7% | + 8.8% | 1 | 2 |
| 2 | Ford Ranger | 674 | 7.6% | – 19.5% | 1 | 2,460 | 6.0% | – 42.4% | 3 | 1 |
| 3 | Toyota Hilux | 644 | 7.3% | + 25.5% | 3 | 2,528 | 6.2% | + 2.2% | 2 | 3 |
| 4 | Mitsubishi ASX | 329 | 3.7% | + 82.8% | 6 | 1,261 | 3.1% | + 14.5% | 4 | 5 |
| 5 | Mitsubishi Outlander | 253 | 2.9% | + 3.3% | 7 | 1,246 | 3.0% | + 3.1% | 5 | 6 |
| 6 | Kia Seltos | 219 | 2.5% | + 5.8% | 8 | 1,160 | 2.8% | + 20.1% | 6 | 7 |
| 7 | Nissan Navara | 218 | 2.5% | + 25.3% | 5 | 934 | 2.3% | + 8.4% | 8 | 11 |
| 8 | Toyota Hiace | 163 | 1.8% | + 0.6% | 17 | 583 | 1.4% | – 14.9% | 13 | 15 |
| 9 | MG ZS | 151 | 1.7% | + 31.3% | 11 | 695 | 1.7% | + 21.3% | 10 | 18 |
| 10 | Mitsubishi Triton | 149 | 1.7% | – 63.2% | 4 | 1,154 | 2.8% | – 37.6% | 7 | 4 |
| 11 | Suzuki Swift | 142 | 1.6% | – 44.7% | 10 | 756 | 1.8% | – 19.5% | 9 | 8 |
| 12 | BYD Shark 6 | 119 | 1.3% | new | 13 | 658 | 1.6% | new | 11 | – |
| 13 | MG 3 | 114 | 1.3% | n/a | n/a | 492 | 1.2% | n/a | 20 | n/a |
| 14 | Mazda CX-5 | 107 | 1.2% | + 9.2% | 12 | 538 | 1.3% | + 9.3% | 16 | 16 |
| 15 | Kia Stonic | 104 | 1.2% | – 21.2% | 16 | 580 | 1.4% | – 19.8% | 14 | 17 |
| 16 | Toyota Corolla Cross | 96 | 1.1% | – 23.8% | 14 | 528 | 1.3% | – 22.4% | 17 | 21 |
| 17 | Toyota Prado | 95 | 1.1% | n/a | n/a | 543 | 1.3% | n/a | 15 | n/a |
| 18 | Toyota Corolla | 94 | 1.1% | – 10.5% | 9 | 512 | 1.2% | n/a | 18 | 12 |
| 19 | Ford Everest | 92 | 1.0% | – 49.5% | 15 | 586 | 1.4% | – 28.1% | 12 | 10 |
| 20 | Nissan Qashqai | 92 | 1.0% | n/a | 18 | n/a | n/a | n/a | n/a | n/a |
| n/a | Nissan X-Trail | 83 | 0.9% | – 35.2% | 21 | 512 | 1.2% | + 4.9% | 19 | n/a |
| n/a | GWM Haval H6 | 82 | 0.9% | + 1.2% | n/a | 443 | 1.1% | n/a | 21 | n/a |
| n/a | Ford Transit | 79 | 0.9% | – 26.9% | n/a | 385 | 0.9% | – 23.6% | n/a | 19 |
Source: MIA
