Ecuador September 2025: Chery (+134.2%), GWM (+87.4%) get noticed in market up 39.5%

Chery sales are up 134.2% year-on-year in September.

New vehicle sales in Ecuador soar 39.5% year-on-year in September to 11,299 units, however September 2024 was off -23.3% on the year prior. Year-to-date volumes are up 6.4% to 88,605. Kia (+15.7%) confirms it is the new dominant force in the market but falls to 14% share vs. 16.1% year-to-date. Chevrolet (-8.8%) is in complete freefall given the market dynamics and endures one of only two YoY losses in the Top 20.

Chery (+134.2%), GWM (+87.4%), Hyundai (+79.8%) and Renault (+67.7%) in contrast all post fantastic gains. DFSK (+58.5%), Suzuki (+56.7%) and JAC (+53.7%) also outrun the market in the remainder of the Top 10. Just below, BYD (+666.7%) shoots up to #11 vs. #15 so far this year. Foton (+146.4%) and Jetour (+105.7%) also impress.

Model-wise, the Kia Soluto easily holds onto the top spot while the Chevrolet D-Max is back to the 2nd position it holds year-to-date, passing the Chevrolet Groove. The GWM Poer overtakes the Kia Sonet to #4 while the Kia Seltos and Hyundai Tucson camp on their August ranking. Illustrating the brand’s success this month, the Chery Arrizo climbs to #9.

Previous month: Ecuador August 2025: GWM, Hyundai, Dongfeng highlight strong market

One year ago: Ecuador September 2024: Suzuki (+19.6%), GWM (+16.4%) stand out in market down -23.3%

Full September 2025 Top 20 brands and Top 10 models below.

Ecuador September 2025 – brands:

Pos Brand Sep-25 % /24 Aug 2025 1-9 % /24 Pos FY24
1 Kia 1,580 14.0% + 15.7% 1 14,235 16.1% + 9.6% 1 2
2 Chevrolet 1,311 11.6% – 8.8% 2 11,911 13.4% – 23.9% 2 1
3 Hyundai 676 6.0% + 79.8% 3 5,505 6.2% + 35.2% 3 4
4 Chery 541 4.8% + 134.2% 5 4,090 4.6% + 14.1% 6 5
5 Toyota 523 4.6% + 9.4% 4 4,502 5.1% – 11.7% 4 3
6 Suzuki 517 4.6% + 56.7% 8 3,570 4.0% + 11.2% 7 6
7 GWM 506 4.5% + 87.4% 6 4,378 4.9% + 86.8% 5 8
8 Renault 468 4.1% + 67.7% 7 3,424 3.9% + 21.5% 8 7
9 DFSK 393 3.5% + 58.5% 11 2,253 2.5% + 9.2% 12 10
10 JAC 378 3.3% + 53.7% 9 2,720 3.1% + 20.9% 9 9
11 BYD 345 3.1% + 666.7% 13 1,889 2.1% + 263.3% 15 n/a
12 Dongfeng 338 3.0% + 66.5% 10 2,425 2.7% + 48.0% 10 16
13 Sinotruk 337 3.0% + 93.7% 12 2,337 2.6% + 62.7% 11 17
14 Foton 276 2.4% + 146.4% 15 1,541 1.7% + 54.3% 17 n/a
15 Volkswagen 233 2.1% + 11.0% 17 1,851 2.1% – 13.4% 16 11
16 Hino 232 2.1% + 29.6% 16 1,998 2.3% + 8.4% 13 13
17 Mazda 229 2.0% + 33.9% 14 1,970 2.2% + 5.3% 14 14
18 Jetour 218 1.9% + 105.7% 18 1,402 1.6% – 2.9% 18 18
19 Shineray 137 1.2% + 0.7% 19 1,313 1.5% – 29.0% 19 15
20 Nissan 124 1.1% – 36.7% 20 1,193 1.3% – 42.6% 20 12

Ecuador September 2025 – models:

Pos Model Sep-25 % Aug 2025 1-9 % Pos FY24
1 Kia Soluto 771 7.4% 1 6,606 7.5% 1 2
2 Chevrolet D-Max 448 4.3% 3 4,246 4.9% 2 1
3 Chevrolet Groove 362 3.5% 2 3,132 3.6% 3 3
4 GWM Poer 298 2.9% 5 2,532 2.9% 5 6
5 Kia Sonet 268 2.6% 4 2,735 3.2% 4 4
6 Kia Seltos 221 2.1% 6 1,693 1.9% 8 9
7 Hyundai Tucson 219 2.1% 7 1,802 2.0% 7 n/a
8 Suzuki Swift 189 1.8% n/a 1,009 1.1% n/a 10
9 Chery Arrizo 153 1.5% n/a 1,002 1.1% n/a n/a
10 Hyundai Grand i10 151 1.5% 9 1,237 1.4% n/a n/a
n/a JAC HFC 1037 150 1.4% 10 1,038 1.1% n/a n/a
n/a GWM Wingle 115 1.1% n/a 1,146 1.3% n/a n/a
n/a Kia Sportage 110 1.1% 8 1,831 2.2% 6 7
n/a Toyota Hilux 96 0.9% n/a 1,041 1.2% n/a n/a

Source: AEADE



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