Panama September 2025: Toyota and Hyundai Grand i10 lead, Jaecoo surges
Jaecoo sales are up 1480% year-on-year in September.
4,651 new light vehicles found a buyer in Panama in September, with the year-to-date tally standing at 42,762. Toyota (+9.9%) remains by far the most popular carmaker but can only muster 16.9% share vs. 19.4% in the year through September.
Kia (+17.5%) is in even better shape at #2 whereas Hyundai (-42.8%) freefalls year-on-year but still hold an honest 11.6% share. Isuzu (+38.9%), Changan (+29.9%) and Nissan (+16.9%) also shine in the remainder of the Top 10. Below, Jaecoo (+1480%) surges to #15 with 1.7% share vs. 0.4% year-to-date, Kaiyi is up 141.9% and Dongfeng up 108.7%. Newcomer Soueast is up 11 spots on last month to #23.
Over in the models charts, the Hyundai Grand i10 repeats at #1 with 5.7% share, distancing the Kia Soluto, Toyota Hilux and Yaris Cross like last month. The Kia Picanto returns to the Top 10 at #5 as do the Hyundai Creta (#7) and Suzuki Jimny (#8).
Previous month: Panama August 2025: Hyundai Grand i10 best-seller in market up 6.6%
Previous year: Panama Full Year 2024: Toyota Hilux leads, Forthing T5 Evo up to #5
Full September 2025 Top 68 All brands and Top 10 models below.
Panama September 2025 – brands:
| Pos | Brand | Sep-25 | % | /24 | Aug | 1-9 2025 | % | /24 | Pos | FY24 |
| 1 | Toyota | 787 | 16.9% | + 9.9% | 1 | 8,301 | 19.4% | + 1.0% | 1 | 1 |
| 2 | Kia | 631 | 13.6% | + 17.5% | 2 | 5,534 | 12.9% | + 0.8% | 2 | 2 |
| 3 | Hyundai | 540 | 11.6% | – 42.8% | 3 | 5,049 | 11.8% | – 7.6% | 3 | 3 |
| 4 | Suzuki | 249 | 5.4% | + 7.8% | 4 | 2,223 | 5.2% | + 15.7% | 4 | 4 |
| 5 | Geely | 221 | 4.8% | – 0.9% | 5 | 2,161 | 5.1% | + 23.1% | 5 | 6 |
| 6 | Nissan | 180 | 3.9% | + 16.9% | 8 | 1,501 | 3.5% | – 19.9% | 7 | 5 |
| 7 | Mitsubishi | 170 | 3.7% | + 8.3% | 6 | 1,550 | 3.6% | – 5.6% | 6 | 7 |
| 8 | Isuzu | 150 | 3.2% | + 38.9% | 7 | 1,235 | 2.9% | + 8.8% | 10 | 9 |
| 9 | Jetour | 146 | 3.1% | – 28.1% | 9 | 1,390 | 3.3% | + 42.7% | 8 | 11 |
| 10 | Changan | 139 | 3.0% | + 29.9% | 10 | 1,267 | 3.0% | + 1.8% | 9 | 8 |
| 11 | Mazda | 95 | 2.0% | + 21.8% | 12 | 920 | 2.2% | + 27.1% | 13 | 15 |
| 12 | Forthing | 93 | 2.0% | – 33.1% | 14 | 950 | 2.2% | – 1.2% | 12 | 12 |
| 13 | Chery | 81 | 1.7% | + 58.8% | 17 | 656 | 1.5% | + 82.2% | 17 | 18 |
| 14 | Chevrolet | 79 | 1.7% | + 54.9% | 18 | 553 | 1.3% | + 77.2% | 19 | 20 |
| 15 | Jaecoo | 79 | 1.7% | + 1480.0% | 29 | 162 | 0.4% | + 305.0% | 31 | 43 |
| 16 | Honda | 75 | 1.6% | – 5.1% | 19 | 794 | 1.9% | – 6.9% | 15 | 13 |
| 17 | Kaiyi | 75 | 1.6% | + 141.9% | 16 | 663 | 1.6% | + 339.1% | 16 | 26 |
| 18 | Ford | 66 | 1.4% | – 27.5% | 15 | 966 | 2.3% | – 2.0% | 11 | 10 |
| 19 | GAC Motors | 60 | 1.3% | – 40.0% | 11 | 843 | 2.0% | + 1.9% | 14 | 14 |
| 20 | GWM | 56 | 1.2% | + 21.7% | 21 | 332 | 0.8% | + 30.7% | 22 | 22 |
| 21 | MG | 52 | 1.1% | + 85.7% | 24 | 224 | 0.5% | – 28.4% | 26 | 19 |
| 22 | Dongfeng | 48 | 1.0% | + 108.7% | 13 | 583 | 1.4% | + 114.3% | 18 | 21 |
| 23 | Soueast | 44 | 0.9% | new | 34 | 160 | 0.4% | new | 32 | – |
| 24 | Lexus | 41 | 0.9% | – 12.8% | 22 | 343 | 0.8% | – 15.1% | 21 | 16 |
| 25 | BYD | 40 | 0.9% | + 37.9% | 25 | 326 | 0.8% | + 139.7% | 23 | 27 |
| 26 | JMC | 37 | 0.8% | + 85.0% | 20 | 253 | 0.6% | + 62.2% | 24 | 33 |
| 27 | BMW | 34 | 0.7% | + 41.7% | 23 | 350 | 0.8% | + 5.7% | 20 | 17 |
| 28 | Audi | 28 | 0.6% | + 40.0% | 26 | 181 | 0.4% | + 7.7% | 29 | 32 |
| 29 | Subaru | 28 | 0.6% | + 16.7% | 30 | 237 | 0.6% | – 2.1% | 25 | 23 |
| 30 | JAC | 27 | 0.6% | + 0.0% | 28 | 158 | 0.4% | – 6.0% | 33 | 29 |
| 31 | Mercedes | 23 | 0.5% | + 53.3% | 32 | 202 | 0.5% | + 32.9% | 28 | 31 |
| 32 | Omoda | 23 | 0.5% | – 28.1% | 31 | 181 | 0.4% | + 43.7% | 30 | 34 |
| 33 | Maxus | 20 | 0.4% | + 42.9% | 38 | 141 | 0.3% | + 42.4% | 34 | 35 |
| 34 | Foton | 16 | 0.3% | new | 33 | 139 | 0.3% | new | 35 | 52 |
| 35 | Lynk & Co | 16 | 0.3% | new | 35 | 65 | 0.2% | new | 46 | – |
| 36 | Porsche | 12 | 0.3% | + 50.0% | 36 | 117 | 0.3% | + 50.0% | 38 | 41 |
| 37 | Volkswagen | 12 | 0.3% | – 60.0% | 27 | 222 | 0.5% | – 4.7% | 27 | 24 |
| 38 | Land Rover | 11 | 0.2% | – 26.7% | 46 | 110 | 0.3% | + 8.9% | 39 | 38 |
| 39 | Volvo | 11 | 0.2% | – 54.2% | 42 | 128 | 0.3% | – 46.4% | 36 | 25 |
| 40 | Karry | 10 | 0.2% | – 60.0% | 37 | 100 | 0.2% | – 36.7% | 41 | 30 |
| 41 | Ram | 10 | 0.2% | – 37.5% | 43 | 124 | 0.3% | + 12.7% | 37 | 36 |
| 42 | Infiniti | 7 | 0.2% | + 75.0% | 51 | 40 | 0.1% | + 2.6% | 49 | 44 |
| 43 | Shineray | 7 | 0.2% | – 58.8% | – | 21 | 0.0% | + 0.0% | 56 | 49 |
| 44 | 212 | 6 | 0.1% | new | 45 | 15 | 0.0% | new | 58 | – |
| 45 | Mini | 6 | 0.1% | + 0.0% | 41 | 68 | 0.2% | + 30.8% | 45 | 42 |
| 46 | Acura | 5 | 0.1% | + 25.0% | 44 | 94 | 0.2% | – 1.1% | 42 | 39 |
| 47 | Fiat | 5 | 0.1% | + 25.0% | 49 | 48 | 0.1% | + 11.6% | 48 | 45 |
| 48 | Jeep | 5 | 0.1% | + 25.0% | 40 | 77 | 0.2% | – 13.5% | 44 | 40 |
| 49 | Bestune | 4 | 0.1% | – 69.2% | 39 | 108 | 0.3% | – 43.8% | 40 | 28 |
| 50 | DFSK | 4 | 0.1% | – 42.9% | 48 | 89 | 0.2% | – 24.6% | 43 | 37 |
| 51 | Renault | 4 | 0.1% | + 300.0% | – | 10 | 0.0% | + 900.0% | 62 | 73 |
| 52 | VGV | 4 | 0.1% | + 0.0% | 56 | 14 | 0.0% | – 57.6% | 59 | 48 |
| 53 | Lincoln | 3 | 0.1% | + 200.0% | 52 | 29 | 0.1% | + 52.6% | 51 | 46 |
| 54 | Riddara | 3 | 0.1% | new | 55 | 23 | 0.1% | new | 55 | – |
| 55 | Aion | 2 | 0.0% | new | – | 2 | 0.0% | new | 80 | – |
| 56 | Cadillac | 2 | 0.0% | – 33.3% | 50 | 24 | 0.1% | + 118.2% | 54 | 53 |
| 57 | Farizon | 2 | 0.0% | new | 60 | 7 | 0.0% | new | 65 | – |
| 58 | Peugeot | 2 | 0.0% | + 100.0% | 54 | 26 | 0.1% | – 23.5% | 52 | 47 |
| 59 | ZX Auto | 2 | 0.0% | n/a | 47 | 30 | 0.1% | n/a | 50 | 74 |
| 60 | Bentley | 1 | 0.0% | + 0.0% | – | 1 | 0.0% | – 66.7% | 84 | 65 |
| 61 | i Car | 1 | 0.0% | enw | 62 | 2 | 0.0% | new | 73 | – |
| 62 | Iveco | 1 | 0.0% | n/a | – | 49 | 0.1% | + 2350.0% | 47 | 51 |
| 63 | Lotus | 1 | 0.0% | /an | – | 6 | 0.0% | + 100.0% | 68 | 66 |
| 64 | Qingling | 1 | 0.0% | + 0.0% | – | 8 | 0.0% | + 60.0% | 64 | 59 |
| 65 | SWM | 1 | 0.0% | + 0.0% | – | 11 | 0.0% | + 450.0% | 61 | 61 |
| 66 | Tesla | 1 | 0.0% | – 66.7% | 53 | 25 | 0.1% | + 66.7% | 53 | 50 |
| 67 | Venucia | 1 | 0.0% | + 0.0% | 58 | 16 | 0.0% | + 300.0% | 57 | 57 |
| 68 | Xpeng | 1 | 0.0% | new | – | 6 | 0.0% | new | 69 | – |
Panama September 2025 – models:
| Pos | Model | Sep-25 | % | Aug |
| 1 | Hyundai Grand i10 | 265 | 5.7% | 1 |
| 2 | Kia Soluto | 249 | 5.4% | 2 |
| 3 | Toyota Hilux | 231 | 5.0% | 3 |
| 4 | Toyota Yaris Cross | 139 | 3.0% | 4 |
| 5 | Kia Picanto | 124 | 2.7% | n/a |
| 6 | Isuzu D-Max | 91 | 2.0% | 9 |
| 7 | Hyundai Creta | 89 | 1.9% | n/a |
| 8 | Suzuki Jimny | 87 | 1.9% | n/a |
| 9 | Mitsubishi L200 | 78 | 1.7% | 8 |
| 10 | Kia Sonet | 75 | 1.6% | 5 |
Source: ADAP
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