Uruguay September 2025: BYD surges to 18.7% share

BYD sales are up 455.5% year-on-year in September

Another outstanding month for new car sales in Uruguay, up 30.8% year-on-year in September to 6,795. The year-to-date volume is now up 11.4% to 49,158. The event of the month is delivered by Chinese behemoth BYD, up a surreal 455.5% year-on-year to reach a stunning 18.7% market share. This means the carmaker breaks its share record for the third month in a row, going from 12.6% in July, 13.1% in August and 18.7% this month. BYD remains however a distant 2nd year-to-date, with Fiat, up a splendid 60% for the month, still firmly in the lead. Suzuki (+870.6%!) and Chery (+101%) also make themselves noticed in the remainder of the Top 10. Below, JMC (+1950%), Dongfeng (+950%), JAC (+220%) and Omoda (+44.4%) lead the Chinese charge. All in all, sales of Chinese brands in Uruguay soar 176.4% year-on-year this month to 35.2% share vs. 16.7% a year ago…

Previous month: Uruguay August 2025: Fiat claws back on top, BYD breaks share record again

One year ago: Uruguay September 2024: VW (+60%), BYD (+157.3%) impress

Full September 2025 Top 60 All brands ranking below.

Uruguay September 2025 – brands:

Pos Brand Sep-25 % /24 Aug 2025 % /24 Pos FY24
1 BYD 1,272 18.7% + 455.5% 2 5,541 11.3% + 133.0% 2 6
2 Fiat 869 12.8% + 60.0% 1 7,195 14.6% + 28.6% 1 2
3 Chevrolet 713 10.5% – 22.2% 3 4,891 9.9% – 33.0% 3 1
4 Volkswagen 639 9.4% + 7.9% 4 4,297 8.7% + 18.3% 4 3
5 Renault 495 7.3% – 4.8% 5 4,243 8.6% + 20.2% 5 4
6 Suzuki 495 7.3% + 870.6% 6 3,100 6.3% + 19.8% 7 7
7 Hyundai 347 5.1% – 6.5% 7 3,205 6.5% – 6.6% 6 5
8 Chery 211 3.1% + 101.0% 11 1,450 2.9% + 93.6% 9 12
9 Citroen 170 2.5% – 42.8% 8 1,726 3.5% – 25.0% 8 8
10 Toyota 139 2.0% – 20.1% 14 1,177 2.4% – 29.3% 12 11
11 Geely 132 1.9% + 51.7% 16 649 1.3% + 49.5% 14 16
12 Peugeot 122 1.8% – 62.6% 9 1,364 2.8% – 38.5% 10 9
13 Nissan 117 1.7% – 42.1% 15 1,301 2.6% – 32.6% 11 10
14 Dongfeng 105 1.5% + 950.0% 10 904 1.8% + 1382.0% 13 30
15 JAC 96 1.4% + 220.0% 26 475 1.0% + 54.7% 18 21
16 JMC 82 1.2% + 1950.0% 18 398 0.8% + 1070.6% 20 37
17 Omoda 78 1.1% + 44.4% 20 513 1.0% + 214.7% 16 24
18 Jetour 72 1.1% – 2.7% 12 648 1.3% + 18.0% 15 13
19 Foton 50 0.7% + 25.0% 19 374 0.8% + 361.7% 22 33
20 DFSK 45 0.7% – 15.1% 22 353 0.7% – 16.7% 23 17
21 GWM 45 0.7% + 221.4% 31 305 0.6% + 75.3% 26 27
22 Ford 44 0.6% – 12.0% 24 380 0.8% – 10.0% 21 18
23 BMW 38 0.6% – 11.6% 23 348 0.7% – 13.0% 24 19
24 Karry 35 0.5% + 59.1% 35 259 0.5% + 4.4% 27 25
25 Jeep 34 0.5% – 34.6% 25 331 0.7% – 9.6% 25 20
26 Honda 33 0.5% + 65.0% 21 471 1.0% + 5.1% 19 14
27 Changan 31 0.5% – 13.9% 36 200 0.4% – 38.3% 30 23
28 Ram 23 0.3% + 130.0% 28 196 0.4% + 56.8% 31 31
29 GAC 23 0.3% new 38 115 0.2% new 37 51
30 Mercedes 21 0.3% – 27.6% 27 217 0.4% – 24.9% 29 22
31 Deepal 21 0.3% new 34 73 0.1% new 42  –
32 BAW 19 0.3% + 35.7% 33 175 0.4% + 464.5% 32 39
33 Audi 14 0.2% – 33.3% 32 163 0.3% – 1.8% 33 29
34 Kia 14 0.2% + 27.3% 39 131 0.3% – 18.6% 35 28
35 Bestune 12 0.2% + 300.0% 42 123 0.3% + 392.0% 36 45
36 Mazda 12 0.2% + 9.1% 41 96 0.2% – 10.3% 39 34
37 Lynk & Co 12 0.2% + 300.0% 30 82 0.2% + 925.0% 40 48
38 Subaru 11 0.2% + 1000.0% 40 60 0.1% – 39.4% 45 35
39 Jaecoo 11 0.2% + 1000.0% 48 56 0.1% + 2700.0% 46 55
40 Mitsubishi 10 0.1% – 52.4% 13 232 0.5% + 56.8% 28 32
41 Maxus 10 0.1% + 0.0% 43 67 0.1% + 0.0% 43 36
42 Mini 10 0.1% + 66.7% 49 63 0.1% + 26.0% 44 40
43 Opel 8 0.1% + 700.0%  – 44 0.1% + 780.0% 47 54
44 Haval 8 0.1% + 700.0%  – 38 0.1% + 280.0% 48 47
45 Volvo 7 0.1% – 82.5% 29 161 0.3% – 43.3% 34 26
46 MG 7 0.1% + 16.7% 37 109 0.2% + 137.0% 38 38
47 Zeekr 4 0.1% + 33.3% 53 33 0.1% + 1000.0% 49 50
48 Jinpeng 4 0.1% n/a 59 25 0.1% + 525.0% 51 59
49 Geely Riddara 3 0.0% – 62.5% 44 73 0.1% + 49.0% 41 41
50 Leapmotor 3 0.0% – 50.0% 47 30 0.1% + 11.1% 50 44
51 Land Rover 3 0.0% + 0.0% 54 23 0.0% + 64.3% 52 52
52 Tesla 3 0.0% + 0.0% 56 15 0.0% – 51.6% 59 43
53 Today Sunshine 3 0.0% n/a  – 7 0.0% – 50.0% 62 49
54 LMI 2 0.0% – 50.0% 45 19 0.0% – 17.4% 54 46
55 Voltbike 2 0.0% n/a 55 18 0.0% n/a 56  –
56 Smart 2 0.0% new 60 10 0.0% new 60  –
57 Farizon 1 0.0% – 80.0% 57 20 0.0% + 100.0% 53 53
58 Seat 1 0.0% – 75.0% 50 18 0.0% – 50.0% 55 42
59 Furinka 1 0.0% n/a  – 1 0.0% n/a 73  –
60 New Gonow 1 0.0% new  – 1 0.0% n/a 74  –

Source: Autodata

The post Uruguay September 2025: BYD surges to 18.7% share first appeared on Best Selling Cars Blog.



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