Fiat is the most popular carmaker in Uruguay in March.
5,804 new cars hit Uruguayan roads in March, a splendid 25.2% year-on-year improvement. The Q1 tally is up 14.8% to 15,477 units. Fiat (+44.9%) vastly outpaces the market and lodges a third consecutive month in pole position at 14.8% share. Leader over the Full Year 2024, Chevrolet (+8.1%) is stuck in 2nd place this year. Suzuki (+45.6%) advances two spots on February to #3, distancing Renault (+4.8%) and Hyundai (+35.5%). BYD sports another terrific performance at +72.2% year-on-year but drops from a record third place and 10% share last month to #6 and 7.9%. The Chinese carmaker ranks #4 with 8.2% share year-to-date (+150.5%). Chery (+181%) and Volkswagen (+40%) also impress in the remainder of the Top 10. Newcomer Omoda is up 16 ranks on last month to #15 while GWM (+387.5%), Geely (+178.3%) and JAC (+92%) stand out further down.
Previous month: Uruguay February 2025: BYD (+266%) up to 10% share
One year ago: Uruguay March 2024: Chevrolet #1, Renault (+24.5%), BYD (+212.9%) shine
Full March 2025 Top 58 All brands ranking below.
Uruguay March 2025 – brands:
| Pos | Brand | Mar-25 | % | /24 | Feb | 2025 | % | /24 | Pos | FY24 |
| 1 | Fiat | 859 | 14.8% | + 44.9% | 1 | 2,755 | 17.8% | + 41.8% | 1 | 2 |
| 2 | Chevrolet | 681 | 11.7% | + 8.1% | 2 | 1,741 | 11.2% | – 23.8% | 2 | 1 |
| 3 | Suzuki | 492 | 8.5% | + 45.6% | 5 | 1,112 | 7.2% | + 15.0% | 7 | 10 |
| 4 | Renault | 485 | 8.4% | + 4.8% | 4 | 1,350 | 8.7% | + 31.7% | 3 | 3 |
| 5 | Hyundai | 485 | 8.4% | + 35.5% | 7 | 1,169 | 7.6% | + 16.0% | 6 | 6 |
| 6 | BYD | 458 | 7.9% | + 72.2% | 3 | 1,275 | 8.2% | + 150.5% | 4 | 5 |
| 7 | Volkswagen | 427 | 7.4% | + 40.0% | 6 | 1,258 | 8.1% | + 24.3% | 5 | 4 |
| 8 | Nissan | 255 | 4.4% | – 2.7% | 9 | 566 | 3.7% | – 20.8% | 8 | 7 |
| 9 | Citroen | 200 | 3.4% | – 26.7% | 11 | 472 | 3.0% | – 30.9% | 9 | 8 |
| 10 | Chery | 177 | 3.0% | + 181.0% | 12 | 376 | 2.4% | + 67.9% | 12 | 13 |
| 11 | Peugeot | 170 | 2.9% | – 42.8% | 8 | 414 | 2.7% | – 43.1% | 10 | 12 |
| 12 | Toyota | 133 | 2.3% | – 28.5% | 10 | 387 | 2.5% | – 30.9% | 11 | 11 |
| 13 | Dongfeng | 121 | 2.1% | n/a | 14 | 201 | 1.3% | + 548.4% | 14 | 15 |
| 14 | Jetour | 84 | 1.4% | + 37.7% | 15 | 224 | 1.4% | + 21.1% | 13 | 9 |
| 15 | Omoda | 68 | 1.2% | new | 31 | 121 | 0.8% | new | 20 | 18 |
| 16 | Geely | 64 | 1.1% | + 178.3% | 13 | 195 | 1.3% | + 121.6% | 15 | 14 |
| 17 | Honda | 51 | 0.9% | – 1.9% | 17 | 169 | 1.1% | + 20.7% | 16 | 16 |
| 18 | JAC | 48 | 0.8% | + 92.0% | 21 | 124 | 0.8% | + 90.8% | 17 | 33 |
| 19 | BMW | 44 | 0.8% | – 15.4% | 24 | 122 | 0.8% | – 6.9% | 19 | 17 |
| 20 | Jeep | 39 | 0.7% | – 4.9% | 19 | 116 | 0.7% | + 20.8% | 21 | 21 |
| 21 | GWM | 39 | 0.7% | + 387.5% | 26 | 88 | 0.6% | + 69.2% | 25 | 31 |
| 22 | DFSK | 35 | 0.6% | – 30.0% | 18 | 123 | 0.8% | – 12.8% | 18 | 19 |
| 23 | Ford | 35 | 0.6% | – 23.9% | 20 | 101 | 0.7% | – 24.6% | 23 | 22 |
| 24 | JMC | 35 | 0.6% | + 600.0% | 23 | 78 | 0.5% | + 680.0% | 27 | 28 |
| 25 | Foton | 31 | 0.5% | + 933.3% | 22 | 104 | 0.7% | + 1633.3% | 22 | 20 |
| 26 | Karry | 27 | 0.5% | + 3.8% | 25 | 81 | 0.5% | – 11.0% | 26 | 25 |
| 27 | BAW | 27 | 0.5% | new | 33 | 50 | 0.3% | new | 33 | 35 |
| 28 | Ram | 24 | 0.4% | + 50.0% | 27 | 68 | 0.4% | + 106.1% | 28 | 27 |
| 29 | Audi | 22 | 0.4% | + 15.8% | 34 | 56 | 0.4% | – 12.5% | 30 | 45 |
| 30 | Changan | 20 | 0.3% | – 37.5% | 29 | 54 | 0.3% | – 50.0% | 31 | 34 |
| 31 | Mercedes | 19 | 0.3% | – 24.0% | 28 | 68 | 0.4% | – 20.9% | 29 | 29 |
| 32 | Kia | 19 | 0.3% | n/a | 32 | 53 | 0.3% | + 783.3% | 32 | 30 |
| 33 | Mazda | 16 | 0.3% | + 77.8% | 38 | 40 | 0.3% | + 37.9% | 35 | 32 |
| 34 | MG | 16 | 0.3% | + 300.0% | 35 | 30 | 0.2% | – 3.2% | 36 | 41 |
| 35 | Bestune | 11 | 0.2% | + 175.0% | 37 | 40 | 0.3% | + 566.7% | 34 | 23 |
| 36 | Volvo | 10 | 0.2% | + 0.0% | 30 | 28 | 0.2% | + 33.3% | 37 | 39 |
| 37 | GAC | 8 | 0.1% | #DIV/0! | 44 | 23 | 0.1% | #DIV/0! | 40 | 42 |
| 38 | Jaecoo | 8 | 0.1% | new | 43 | 16 | 0.1% | new | 45 | 58 |
| 39 | Deepal | 6 | 0.1% | new | 36 | 28 | 0.2% | new | 38 | 51 |
| 40 | Zeekr | 6 | 0.1% | new | 42 | 18 | 0.1% | new | 44 | 48 |
| 41 | Mini | 5 | 0.1% | – 28.6% | 40 | 21 | 0.1% | + 40.0% | 41 | 40 |
| 42 | Subaru | 5 | 0.1% | + 0.0% | 46 | 21 | 0.1% | – 47.5% | 42 | 37 |
| 43 | Geely Riddara | 5 | 0.1% | + 150.0% | 41 | 20 | 0.1% | + 900.0% | 43 | 36 |
| 44 | Maxus | 5 | 0.1% | – 37.5% | 47 | 16 | 0.1% | – 20.0% | 46 | 50 |
| 45 | Opel | 4 | 0.1% | + 300.0% | 51 | 8 | 0.1% | + 166.7% | 50 | 57 |
| 46 | Lynk & Co | 3 | 0.1% | new | 45 | 13 | 0.1% | new | 47 | 53 |
| 47 | Haval | 3 | 0.1% | n/a | 53 | 7 | 0.0% | + 600.0% | 51 | 44 |
| 48 | LMI | 3 | 0.1% | + 200.0% | – | 3 | 0.0% | + 200.0% | 57 | 55 |
| 49 | Mitsubishi | 2 | 0.0% | – 66.7% | 39 | 23 | 0.1% | + 15.0% | 39 | – |
| 50 | Land Rover | 2 | 0.0% | + 100.0% | 50 | 6 | 0.0% | + 100.0% | 52 | 46 |
| 51 | Iveco | 2 | 0.0% | n/a | 54 | 6 | 0.0% | + 200.0% | 53 | – |
| 52 | Leapmotor | 2 | 0.0% | – 71.4% | 55 | 3 | 0.0% | – 66.7% | 56 | 49 |
| 53 | Kaiyi | 2 | 0.0% | new | – | 2 | 0.0% | new | 61 | 67 |
| 54 | Maple | 2 | 0.0% | new | – | 2 | 0.0% | new | 62 | 72 |
| 55 | Farizon | 1 | 0.0% | new | 48 | 9 | 0.1% | new | 48 | 26 |
| 56 | Voltbike | 1 | 0.0% | new | 49 | 8 | 0.1% | new | 49 | 56 |
| 57 | Tesla | 1 | 0.0% | – 90.9% | 56 | 2 | 0.0% | – 81.8% | 59 | 47 |
| 58 | Today Sunshine | 1 | 0.0% | – 66.7% | 57 | 2 | 0.0% | – 33.3% | 60 | 52 |
Source: Autodata
